Everyday Economic Life

  • Woodrow W. Clark II
  • Michael Fast


In this chapter, some practical empirical cases are discussed that utilize the application of qualitative economics in an interactionist scientific perspective. For the purposes of the chapter and within the theoretical considerations already outlined, the cases are far from the typical analyses seen in conventional business economic publications. What is demonstrated here are qualitative economic studies utilizing interactionism and Lifeworld as “daily” interactive perspective. From these theoretical conceptions, empirical data provides clear examples of this perspective to understanding businesses activities, actions, events of people, and groups. Above all, the chapter provides the basic economic science paradigm cases noted in the previous chapters.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Woodrow W. Clark II
    • 1
  • Michael Fast
    • 2
  1. 1.Pepperdine Graziadio Business School, Los Angeles and MalibuCaliforniaUSA
  2. 2.Department of Business and ManagementAalborg UniversityAalborgDenmark

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