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Do Consumers Care About Micronutrients? A Perspective on the Possible Role of Vitamin E in the Dietary Choices of Consumers

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Vitamin E in Human Health

Part of the book series: Nutrition and Health ((NH))

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Abstract

Most consumers are aware of the link between eating and health and have learned basic nutritional concepts. While we know very little about what consumers know about vitamin E, the level of knowledge of the average consumer is most likely low, as the debate about healthy eating has been dominated by issues around macronutrients. To the extent that consumers have such knowledge, it may be discrepant from nutritional facts, as consumers often obtain information on health and nutrition from websites with limited control over the accuracy of the information and with sometimes questionable means of evaluating the reliability of the source. However, existing knowledge about the role of nutrition information in consumer decision-making suggests that the effects of such knowledge are not big anyhow. Any efforts to change consumers’ intake of vitamin E by changes in volitional behaviour are likely to be difficult unless they can be linked to a specific health concern.

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Author information

Authors and Affiliations

  1. MAPP Centre, Aarhus University, Aarhus V, Denmark

    Klaus G. Grunert

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  1. Klaus G. Grunert
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Correspondence to Klaus G. Grunert .

Editor information

Editors and Affiliations

  1. University of Hohenheim, Institute of Nutritional Sciences, Stuttgart , Germany

    Peter Weber

  2. University of Applied Sciences Fulda, Nutritional, Food and Consumer Sciences, Fulda, Germany

    Marc Birringer

  3. Friedman School of Nutrition Science and Policy, Jean Mayer USDA Human Nutrition Research Center on Aging, Tufts University, Boston, MA, USA

    Jeffrey B. Blumberg

  4. University Medical Center Groningen, Hanzeplain 1, Groningen, The Netherlands

    Manfred Eggersdorfer

  5. University of Hohenheim, Institute of Nutritional Sciences, Stuttgart , Germany

    Jan Frank

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Grunert, K.G. (2019). Do Consumers Care About Micronutrients? A Perspective on the Possible Role of Vitamin E in the Dietary Choices of Consumers. In: Weber, P., Birringer, M., Blumberg, J., Eggersdorfer, M., Frank, J. (eds) Vitamin E in Human Health. Nutrition and Health. Humana Press, Cham. https://doi.org/10.1007/978-3-030-05315-4_30

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  • DOI: https://doi.org/10.1007/978-3-030-05315-4_30

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  • Publisher Name: Humana Press, Cham

  • Print ISBN: 978-3-030-05314-7

  • Online ISBN: 978-3-030-05315-4

  • eBook Packages: MedicineMedicine (R0)

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