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The Economic and Business Challenges to V2G

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Vehicle-to-Grid

Part of the book series: Energy, Climate and the Environment ((ECE))

Abstract

Building on the idea that the technical barriers of vehicle-to-grid form the basis of the other sociotechnical barriers, this chapter discusses how the technical elements of vehicle-to-grid impact its economic effectiveness. To do so, the chapter employs a cost-benefit perspective, building upon a comparison between an electric vehicle and a traditional gasoline car, later adding the costs and benefits of vehicle-to-grid. Next, recognizing the evolving nature of electricity markets, the future sources and magnitude of revenues are explored. Finally, while there are substantial economic benefits, the chapter then discusses how these costs and revenues can feasibly be translated into a viable business model. Challenges from a business model perspective include the pricing and revenue schemes, ownership structures, and the integration with other technologies.

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Authors and Affiliations

  1. Department of Business and Technology, Aarhus University, Herning, Denmark

    Lance Noel, Gerardo Zarazua de Rubens, Johannes Kester & Benjamin K. Sovacool

  2. Science Policy Research Unit (SPRU), University of Sussex Unit, Falmer, UK

    Benjamin K. Sovacool

  3. Universiti Tenaga Nasional, Kajang, Malaysia

    Benjamin K. Sovacool

Authors
  1. Lance Noel
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  2. Gerardo Zarazua de Rubens
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  3. Johannes Kester
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  4. Benjamin K. Sovacool
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Corresponding author

Correspondence to Lance Noel .

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Noel, L., Zarazua de Rubens, G., Kester, J., Sovacool, B.K. (2019). The Economic and Business Challenges to V2G. In: Vehicle-to-Grid. Energy, Climate and the Environment. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-04864-8_4

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  • DOI: https://doi.org/10.1007/978-3-030-04864-8_4

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-04863-1

  • Online ISBN: 978-3-030-04864-8

  • eBook Packages: EnergyEnergy (R0)

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