Abstract
Between 2005 and 2010, within the framework of the Policy of Wildfire Prevention implemented by the Government of Córdoba Province (Argentina), the “Primary School Sessions on Prevention of Fires of Hills and Grassland” took place.
This educational plan of action was jointly carried out by the Department of Preschool and Primary Education (Ministry of Education), the Bureau of Environment of Córdoba and the Foundation of Environment, Culture and Development. The complexity of the issue of fire required an approach that integrated institutions related to prevention, fighting and remediation of fire; therefore, a jointly work was coordinated.
This social marketing programme not only attained awareness increase within the population, but it also eventually allowed to diminish fire hotbeds in the province.
“Bombi” is the name chosen in a contest for a little fox, the pet of the Provincial Plan of Fire Management. It can be considered a short form of the word firefighter in Spanish (bombero).
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Bianchi, E., Sánchez, C. (2019). Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”. In: Galan-Ladero, M.M., Alves, H.M. (eds) Case Studies on Social Marketing. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-04843-3_3
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