Abstract
Mental health and related issues have lately emerged as a crisis engulfing the global population. Despite the recent surge in awareness and acknowledgment of mental health crisis, these problems have received scant attention from low- and middle-income countries, barriers being lack of funding due to diversion of funds to existing public health programs, government’s priorities, scarcity of trained professionals, and the difficulties in delivering mental health-care services in primary health-care centers.
Vidyasagar Institute of Mental Health and Neuro Sciences (VIMHANS) started as a mental health and rehabilitation institution in 1983. But, with sources of donations drying up, the stigma associated with mental health issues and lack of interest of the government in mental health-care sector, it is increasingly becoming difficult to run the organization.
The case examines whether the conscious use of social marketing for awareness and community engagement can result in better performance of the hospital and help it in garnering the requisite support.
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Shree, D., Kushwah, S., Sagar, M. (2019). Vidyasagar Institute of Mental Health: Bringing People Together for a Cause. In: Galan-Ladero, M.M., Alves, H.M. (eds) Case Studies on Social Marketing. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-04843-3_10
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DOI: https://doi.org/10.1007/978-3-030-04843-3_10
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