Dealing with Indecisive Customers Through Pricing

  • Jeffrey Yi-Lin ForrestEmail author
Part of the IFSR International Series in Systems Science and Systems Engineering book series (IFSR, volume 32)


One characteristic of the market economy is the competition that widely exists in the marketplace. To continuously find a new profitable market niche, an entrepreneurial behavior that makes competition increasingly intensive is the key for success in running business enterprises. So, a natural question arises for anyone who dreams to acquire success in the business world: What characterizes a market that begets new opportunities or competition?


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© Springer Nature Switzerland AG 2018

Authors and Affiliations

  1. 1.School of BusinessSlippery Rock University School of BusinessSlippery RockUSA

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