Abstract
In this chapter an innovative experimental methodology is described for studying identity by using identification with fictional characters in computerised fictional narrative material (hypertext). This methodology reveals an unpredicted finding that females identify more strongly with their own gender whereas males identify equally with either gender. This echoes other research findings from quite different domains, suggesting a general phenomenon. Implications for further research and how these findings might inform creative communication and mental health practice in relation to gender are discussed.
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References
The experimental stimulus material (in web page or source code format) is available from the author on request.
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Hook, N. (2019). May the force of gender be with you: Identity, Identification and “Own-Gender Bias”. In: Barry, J.A., Kingerlee, R., Seager, M., Sullivan, L. (eds) The Palgrave Handbook of Male Psychology and Mental Health. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-04384-1_9
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DOI: https://doi.org/10.1007/978-3-030-04384-1_9
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