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Global Market Creation for Fuel Cell Electric Vehicles

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Emerging Technologies for Economic Development

Abstract

Fuel cell electric vehicles (FCEVs) have been considered as a future vision for the automotive industry to replace the vehicles with petrol engines. Manufacturers in the industry have been working on concepts and prototypes for more than a decade now while having advances in addressing the main technical challenges like battery life. In parallel with the technological development, recent discussions about global warming and climate change caused by carbon dioxide emissions brought public support for emission-free vehicles, which are perceived as an asset. Despite of advancements and public support, the introduction of FCEVs is still not at the desirable levels. Car manufacturers frequently announce the near-time launch of FCEVs, which are postponed with the same frequency.

The present chapter aims to make an attempt of a systemic analysis for a broader and more holistic analysis, which may portray the bigger picture and help to understand the industrial dynamics better. The key argument is that the stakeholder base in the transportation industry and thus for FCEVs is broader than usually thought, and there are a number of other issues to be addressed for a successful and widespread launch of FCEVs. The chapter illustrates the links between the key technologies for FCEVs, the consumer properties of existing and advanced FCEVs and the most promising products and their respective market shares, volumes, and growth rates. It highlights the structure of potential demand for innovative products and outlines their most prospective markets. The roadmap also provides an assessment of technical capabilities required for manufacturing of products with the most preferable consumer properties, which would allow generating the significant competitive advantages for FCEVs.

The chapter builds on a previously published article “Saritas, O., Meissner, D. & Sokolov, A. A Transition Management Roadmap for Fuel Cell Electric Vehicles (FCEVs). J Knowl Econ (2018). https://doi.org/10.1007/s13132-018-0523-3.”

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Acknowledgements

The book chapter was prepared within the framework of the Basic Research Program at the National Research University Higher School of Economics and supported within the framework of the subsidy by the Russian Academic Excellence Project ‘5-100’.

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Correspondence to Dirk Meissner .

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Sokolov, A., Saritas, O., Meissner, D. (2019). Global Market Creation for Fuel Cell Electric Vehicles. In: Meissner, D., Gokhberg, L., Saritas, O. (eds) Emerging Technologies for Economic Development. Science, Technology and Innovation Studies. Springer, Cham. https://doi.org/10.1007/978-3-030-04370-4_6

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