A Visual Content Analysis of Thai Government’s Census Infographics

  • Somsak SriborisutsakulEmail author
  • Sorakom Dissamana
  • Saowapha Limwichitr
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11279)


This paper reports an approach to visual content analysis and findings of the initial phase of developing the coding sheet for analyzing government infographics in Thailand. It sought to examine story topics and visual displays appeared in census infographics at the outset. All 108 infographics from the National Statistical Office (NSO) website were chosen to be studied. There were two expert coders responsible for a pilot coding. The first expert was designated to analyze the contents, and another coder was assigned to identify narrative visualization used in the census infographics. Overall, the preliminary findings reveal that the NSO focused on the creation of static infographics in which their contents, together with the static visuals, represented census data in a single page. Although the NSO static infographics were the most common format found for its visual communication, further studies are required to examine different kinds of infographics generated by other Thai government agencies dealing with varied information other than census data.


Infographics Visual communication Census data 


  1. 1.
    National Statistical Office of Thailand: About us.
  2. 2.
  3. 3.
  4. 4.
    Gareau, M., Keegan, R., Wang, L.: An exploration of the effectiveness of infographics in contrast to text documents for visualizing census data: what works? In: Yamamoto, S. (ed.) HIMI 2015. LNCS, vol. 9172, pp. 161–171. Springer, Cham (2015). Scholar
  5. 5.
    Segel, E., Heer, J.: Narrative visualization: telling stories with data. IEEE Trans. Vis. Comput. Graph. 16, 1139–1148 (2010)CrossRefGoogle Scholar
  6. 6.
    Kirk, A.: Data Visualisation: A Handbook for Data Driven Design. SAGE, Atlanta (2016)Google Scholar
  7. 7.
    Bohman, S.: Data visualization: an untapped potential for political participation and civic engagement. In: Kő, A., Francesconi, E. (eds.) EGOVIS 2015. LNCS, vol. 9265, pp. 302–315. Springer, Cham (2015). Scholar

Copyright information

© Springer Nature Switzerland AG 2018

Authors and Affiliations

  1. 1.Chulalongkorn UniversityBangkokThailand

Personalised recommendations