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Consumer Psychology and Eating Behaviour

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Book cover Interdisciplinary Approaches to Food Digestion

Abstract

In recent years there has been an emerging body of research looking into the psychological mechanisms underlying food consumption and eventually modulating energy intake. This chapter reviews the empirical evidence demonstrating how everything from the label of a food and the properties of the container, through to the variety of the components of the food affect our perception of food, the portion estimation and its consumption. I also discuss the concepts and theories that explain these mechanisms, as well as the existing measurement methods.

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Author information

Authors and Affiliations

  1. Marketing and Consumer Behaviour, Wageningen University, Wageningen, The Netherlands

    B. Piqueras-Fiszman

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  1. B. Piqueras-Fiszman
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Correspondence to B. Piqueras-Fiszman .

Editor information

Editors and Affiliations

  1. Department of Chemical and Environmental Engineering, University of Nottingham, Nottingham, UK

    Ourania Gouseti

  2. Biological and Agricultural Engineering, University of California, Davis, CA, USA

    Gail M. Bornhorst

  3. Department of Chemical and Environmental Engineering, University of Nottingham, Nottingham, UK

    Serafim Bakalis

  4. School of Food Science and Nutrition, University of Leeds, Leeds, UK

    Alan Mackie

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Piqueras-Fiszman, B. (2019). Consumer Psychology and Eating Behaviour. In: Gouseti, O., Bornhorst, G., Bakalis, S., Mackie, A. (eds) Interdisciplinary Approaches to Food Digestion. Springer, Cham. https://doi.org/10.1007/978-3-030-03901-1_9

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