Abstract
This chapter applies Roland Barthes’ analysis of the mythical accounts that underpinned the belief system of the bourgeois ideology in France during the Cold War period to the contemporary narratives that unite anti-globalization movements today. They have in common a tendency to reduce the complexity of local stories to timeless motives and stereotypes associated with different actors that are either in favor or against the ‘good cause’.
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The report of the International Assessment of Agricultural Knowledge, Science and Technology for Development (IAASTD 2008) was crucial in creating this mythical account. See report https://www.globalagriculture.org/report-topics/about-the-iaastd-report.html (Accessed Sept 25 2018).
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Aerni, P. (2018). Neoliberalism: A Mythical and Meaningful Term Devoid of Any Deep Thought. In: Global Business in Local Culture. SpringerBriefs in Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-03798-7_3
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DOI: https://doi.org/10.1007/978-3-030-03798-7_3
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