Abstract
This chapter provides an insight into social commerce by investigating New Hair Design, a young and dynamic business operating in the hair extension market and selling products globally. This chapter hones in on the mystery of Instagram, its drawbacks, and opportunities from an entrepreneurial perspective, thereby highlighting key implications and learning points for other new business entrepreneurs. The chapter is unique in that it provides a novel insight into the first-hand experiences of an entrepreneur and highlights how theory and praxis may not always align perfectly.
Xiaoli Zhao is a practitioner.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bradley, S. (2014). How to direct a viewer’s eye through your design. Vanseo Design (online). Retrieved: https://vanseodesign.com/web-design/direct-the-eye/. 1 July 2018.
Chasserio, S., Pailot, P., & Poroli, C. (2014). When entrepreneurial identity meets multiple social identities: Interplays and identity work of women entrepreneurs. International Journal of Entrepreneurial Behavior & Research, 20(2), 128–154.
Doherty, N., & Delener, N. (2001). Chaos theory: Marketing & management implications. Journal of Marketing Theory and Practice, 9(4), 66–75.
Evergreen, S., & Metzner, C. (2013). Design principles for data visualization in evaluation. In T. Azzam & S. Evergreen (Eds.), Data visualization, part 2. New directions for evaluation (Vol. 140, pp. 5–20). Hoboken, NJ: Jossey-Bass Publisher.
Goldstone, N. J. (2017). What you need to know about luxury consumer trends for 2018. Forbes (online). Retrieved: https://www.forbes.com/sites/njgoldston/2017/12/29/what-you-need-to-know-about-luxury-consumer-trends-for-2018/#3568547521eb. 1 July 2018.
Henninger, C. E., Alevizou, P. J., & Oates, C. J. (2017). IMC, social media, and UK fashion-micro-organisations. European Journal of Marketing, 51(3), 668–691.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of social media. Business Horizon, 53, 59–68.
Liang, T.-P., & Turban, E. (2011). Introduction to the special issue social commerce: A research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5–14.
Lin, X., Li, Y., & Wang, X. (2017). Social commerce research: Definition, research themes and the trends. International Journal of Information Management, 37, 190–121.
Maina, A. (2018). 20 popular social media sites right now. SmallBizTrends (online). Retrieved: https://smallbiztrends.com/2016/05/popular-social-media-sites.html. 16 June 2018.
NHD. (2016). Website. 18 July 2018.
QY Research. (2017). Hair extension industry 2017 market research report. QY Research (online). Retrieved: https://www.millioninsights.com/industry-reports/hair-extension-market. 1 July 2018.
Sameer, A. (2014). The 6 principles of design. Visual (online). Retrieved: https://visual.ly/community/infographic/education/6-principles-design. 1 July 2018.
Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31, 105–127.
Werthes, D., Mauer, R., & Brettel, M. (2018). Cultural and creative entrepreneurs: Understanding the role of entrepreneurial identity. International Journal of Entrepreneurial Behavior & Research, 24(1), 290–314.
Williams, R. (1994). The non-designer’s design book. Berkeley: Peachpit Press.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Henninger, C.E., Zhao, X., Le Normand, A. (2019). Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram. In: Boardman, R., Blazquez, M., Henninger, C.E., Ryding, D. (eds) Social Commerce. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-03617-1_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-03617-1_8
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-03616-4
Online ISBN: 978-3-030-03617-1
eBook Packages: Business and ManagementBusiness and Management (R0)