Skip to main content

Finding the Importance of Facial Features in Social Trait Perception

  • Conference paper
  • First Online:
  • 2374 Accesses

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 11314))

Abstract

We are constantly making very fast attributions from faces, such as whether a person is trustworthy or threatening, that influence our behavior towards people. In this work, we present a method to automatically tell the importance of facial features on social trait perception. We employ an unsupervised clustering method to group the facial features by similarity and then create a model which explains the contribution of each facial feature to each social trait by means of a Genetic Algorithm. Our model deals with the difficulties associated to quantifying social impression using judgments from human observers (low inter- and intra-observer agreement) and obtains significant correlations greater than 0.7 for all social impressions, which justifies the method developed. Finally, the weights of the eyebrows, eyes, nose, mouth, jawline and facial feature distances are shown and discussed. This work poses a step forward in social trait impression understanding, as to the date, there is no other work quantifying the effects of facial features on social trait perception.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Todorov, A., Dotsch, R., Wigboldus, D.H., Said, C.P.: Data-driven methods for modeling social perception. Soc. Pers. Psychol. Compass 5(10), 775–791 (2011)

    Article  Google Scholar 

  2. Zebrowitz, L.A., Montepare, J.M.: Social psychological face perception: why appearance matters. Soc. Pers. Psychol. Compass 2(3), 1497–1517 (2008)

    Article  Google Scholar 

  3. Rule, N., Ambady, N.: First impressions of the face: predicting success. Soc. Pers. Psychol. Compass 4(8), 506–516 (2010)

    Article  Google Scholar 

  4. Kahneman, D.: A perspective on judgment and choice: mapping bounded rationality. Am. Psychol. 58(9), 697 (2003)

    Article  Google Scholar 

  5. Lavater, J.C.: Essays on physiognomy: for the promotion of the knowledge and the love of mankind; written in the German language by JC Lavater, abridged from Mr. Holcrofts translation. Printed for GGJ & J, Robinson (1800)

    Google Scholar 

  6. Lombroso, C.: Criminal man, translated and with a new introduction by Mary Gibson and Nicole Hahn rafter. Duke University Press, Durham, NC (2006). (Original work published 1876 and 1897)

    Chapter  Google Scholar 

  7. Galton, F.: Inquiries into the Human Faculty & its Development. JM Dent and Company, Darlington (1883)

    Book  Google Scholar 

  8. Olivola, C.Y., Funk, F., Todorov, A.: Social attributions from faces bias human choices. Trends Cogn. Sci. 18(11), 566–570 (2014)

    Article  Google Scholar 

  9. Kramer, R.S., Ward, R.: Internal facial features are signals of personality and health. Q. J. Exp. Psychol. 63(11), 2273–2287 (2010)

    Article  Google Scholar 

  10. Asthana, A., Zafeiriou, S., Cheng, S., Pantic, M.: Incremental face alignment in the wild. In: Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition, pp. 1859–1866 (2014)

    Google Scholar 

  11. Thomas, P.B., Baltrušaitis, T., Robinson, P., Vivian, A.J.: The cambridge face tracker: accurate, low cost measurement of head posture using computer vision and face recognition software. Transl. Vis. Sci. Technol. 5(5), 8 (2016)

    Article  Google Scholar 

  12. Turk, M., Pentland, A.: Eigenfaces for recognition. J. Cogn. Neurosci. 3(1), 71–86 (1991)

    Article  Google Scholar 

  13. Ma, D.S., Correll, J., Wittenbrink, B.: The Chicago face database: a free stimulus set of faces and norming data. Behav. Res. Methods 47(4), 1122–1135 (2015)

    Article  Google Scholar 

  14. Sirovich, L., Kirby, M.: Low-dimensional procedure for the characterization of human faces. Josa a 4(3), 519–524 (1987)

    Article  Google Scholar 

  15. Dunn, J.C.: Well-separated clusters and optimal fuzzy partitions. J. Cybern. 4(1), 95–104 (1974)

    Article  MathSciNet  Google Scholar 

  16. Santos, I.M., Young, A.W.: Inferring social attributes from different face regions: evidence for holistic processing. Q. J. Exp. Psychol. 64(4), 751–766 (2011)

    Article  Google Scholar 

  17. Sutherland, C.A., Young, A.W., Rhodes, G.: Facial first impressions from another angle: how social judgements are influenced by changeable and invariant facial properties. Br. J. Psychol. 108(2), 397–415 (2017)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Félix Fuentes-Hurtado .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Fuentes-Hurtado, F., Diego-Mas, J.A., Naranjo, V., Alcañiz, M. (2018). Finding the Importance of Facial Features in Social Trait Perception. In: Yin, H., Camacho, D., Novais, P., Tallón-Ballesteros, A. (eds) Intelligent Data Engineering and Automated Learning – IDEAL 2018. IDEAL 2018. Lecture Notes in Computer Science(), vol 11314. Springer, Cham. https://doi.org/10.1007/978-3-030-03493-1_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-03493-1_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-03492-4

  • Online ISBN: 978-3-030-03493-1

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics