Skip to main content
SpringerLink
Log in

The IBS as a Catalyst: Data Driven Insights

  • Conference paper
  • First Online:
Advances in Information and Communication Networks (FICC 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 886))

Included in the following conference series:

  • 1088 Accesses

Abstract

This paper examines the repositioned shared services paradigm to Integrated Business Services (IBS), as changing the operational and organizational set-up of shared services towards functional-based and process driven service delivery philosophy. The rationale behind combining services and data driven business models together to understand the phenomenon of big data in terms of, how data must be treated in relation to gathering, analysis and customers’ behaviour patterns together with perceived value proposition to create better services via IBS models. A number of researchers’ have identified IBS as an extension of business servitization which links service with technology to provide far greater value for its customers. Further, based on literature and IBS model, a case study was conducted for an Italian Bank such as UniCredit, to understand the extent to which they have evolved their business lines and service lines to provide multi-service with data driven insights, using the same resources, networks and customers.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Al-Debei, M., Avison, D.: Developing a unified framework of the business model concept. Eur. J. Inf. Syst. 19(3), 359–376 (2010)

    Article  Google Scholar 

  2. Andersen, T.C.K., Bjerrum, T.C.B.: Service and Big Data Business Model in a World of Persuasive Technologies. Aarhus University Business of Social Science, Aarhus (2016)

    Google Scholar 

  3. Baines, T., Lightfoot, H.: Made to Serve: How Manufacturers can Compete Through Servitization and Product Service Systems. Wiley, Chichester (2013)

    Google Scholar 

  4. Brownlow, J., Zaki, M., Neely, A., Urmetzer, F.: Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation. University Of Cambridge Institution for Manufacturing, Cambridge (2015)

    Google Scholar 

  5. Chesbrough, H., Rosenbloom, R.: The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin-off companies. Ind. Corp. Change 11(3), 529–555 (2002)

    Article  Google Scholar 

  6. Chesbrough, H.: Open Services Innovation Rethinking your Business to Grow and Compete in a New Era. Wiley, San Francisco (2013)

    Google Scholar 

  7. Dallas, I., Wynn, M.T.: Business Process Management in Small Business: A Case Study, vol. XXVI, 420 p. Springer, Heidelberg (2014)

    Google Scholar 

  8. Hou, J., Neely, A.: Barriers of servitization: results of a systematic literature review. In: Proceeding of the Spring Servitization Conference. University Of Cambridge, Cambridge (2013)

    Google Scholar 

  9. Hedman, J., Kalling, T.: The business model concept: theoretical underpinnings and empirical illustrations. Eur. J. Inf. Syst. 12(1), 49–59 (2003)

    Article  Google Scholar 

  10. Johnson, M.W., Christensen, C., Kagermann, H.: Reinventing your business model. Harv. Bus. Rev. 86(12), 57–68 (2008)

    Google Scholar 

  11. Mahadevan, B.: Business models for internet-based E-commerce. Calif. Manag. Rev. 42(4), 55–69 (2000)

    Article  Google Scholar 

  12. Mcafee, A., Brynjolfsson, E.: Big data: the management revolution. Harv. Bus. Rev. (2012)

    Google Scholar 

  13. Lindgren, P., Jørgensen, R.: Towards a multi business model innovation model. J. Multi Bus. Mod. Innovat. Technol. 1, 1–22 (2012)

    Google Scholar 

  14. Looy Van, B., Visnjic, I.: Successfully implementing a service business model In: A Manufacturing Firm. Cambridge Service Alliances, Cambridge Service Alliances, Institution for Manufacturing, Cambridge (2013)

    Google Scholar 

  15. Osterwalder, A.: The business model ontology. a proposition in design science research, these. Ecole des Hautes Etudes Commerciales de l’Université de Lausanne (2004)

    Google Scholar 

  16. Osterwalder, A., Pigneur, Y., Clark, T.: Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Wiley, Hoboken (2010)

    Google Scholar 

  17. Cederle, P.: Creating a business-integrated services company: An interview with UniCredit’s Paolo Cederle,” L. D’Aversa, A. Del Miglio, and R. Lancellotti (2013). (in press)

    Google Scholar 

  18. Teece, D.J.: Business models, business strategy and innovation. Long Range Plann. 43(2–3), 172–194 (2010)

    Article  Google Scholar 

  19. Yin, R.K.: Case Study Research: Design and Methods, 3rd edn. Sage Publications, London (2003)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Researcher and Management Consultant, Toronto, Canada

    Manchuna Shanmuganathan

Authors
  1. Manchuna Shanmuganathan
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Manchuna Shanmuganathan .

Editor information

Editors and Affiliations

  1. Faculty of Science and Engineering, Saga University, Saga, Japan

    Kohei Arai

  2. The Science and Information (SAI) Organization, London, UK

    Supriya Kapoor

  3. The Science and Information (SAI) Organization, Bradford, UK

    Rahul Bhatia

Appendix 1 – Unicredit Bank’s Matrix Organization Structure (IBS Model)

Appendix 1 – Unicredit Bank’s Matrix Organization Structure (IBS Model)

figure a

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Shanmuganathan, M. (2019). The IBS as a Catalyst: Data Driven Insights. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Advances in Information and Communication Networks. FICC 2018. Advances in Intelligent Systems and Computing, vol 886. Springer, Cham. https://doi.org/10.1007/978-3-030-03402-3_21

Download citation

Publish with us

Policies and ethics

Search

Navigation