Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross
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Our case study in this chapter illustrates how technology like social media analytics has fundamentally changed the way that the ICRC engages with its stakeholders in humanitarian crises. Referring to the organization’s mission in one African context, the case highlights the role that social media analytics played in detecting an unexpected stakeholder constellation and in strengthening the ICRC’s presence as a protection provider. It shows what “managing stakeholders” means for an international humanitarian organization operating in an environment where influence is increasingly detached from traditional institutions and where powerful stakeholders can literally “pop up from anywhere” . The case also demonstrates the significance of social media analytics as a complementary decision-making tool to clarify stakeholder constellations and to successfully engage with key actors.
KeywordsInternational Committee Of The Red Cross (ICRC) Social Media Analysis Stakeholder Constellations Humanitarian Crisis Minor Stakeholders
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