Analysis of the Information Demand and Supply of New Occupational Farmers—A Survey Based on Beijing

Abstract

The basic situation, the information demand and supply, and the problems in the information acquisition of the new occupational farmers in Beijing are analyzed in this paper. The results show that, the people under 50 years old are accounted for 70%, and the college degree above is accounted for 57.7%. They are young and highly educated. The information of science and technology, policy and market is the most important for the new occupational farmers, accounting for 80%. Agricultural technology extension departments and agricultural scientific research institutions and agricultural information service department are the primary suppliers, accounting for 84.51%, 74.65% and 61.97% respectively. The Internet, WeChat and QQ have become the most important channels for remote information acquisition, accounting for 80.28% and 70.42% respectively. Face-to-face training is still an effective information channel. Obtain information through training and field observation is accounted for 78.87% and 67.61% respectively. In the process of information demand and supply, the main limiting factors exist on both sides of providers and requester. 38% of new occupational farmers have difficulties in obtaining information. In addition, the shortage of capital and labor is also obstacles. Finally, from the information platform, field training and fund guarantee, some suggestions are put forward to effectively solve the information needs of the new occupational farmers.