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Influencing Factors of Government Microblogs’ Communication Effects: A Research Based on User Behavior

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Advances in Intelligent, Interactive Systems and Applications (IISA 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 885))

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Abstract

As an important carrier of e-governance, government microblog has an important influence on the government’s public management activities. This paper uses statistical methods based on the influence evaluation method of user behavior to calculate the influence of microblogs, and then analyzes the correlation between microblog characteristics and user behaviors, and draws the influencing factors of government microblogs’ communication effect. Through the above research, this paper provides some feasible suggestions for the development of government microblogs.

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Author information

Authors and Affiliations

  1. School of Literature, Law and Economics, Wuhan University of Science and Technology, Wuhan, China

    Manrui Zhang

  2. Hubei SME Research Center, Wuhan University of Science and Technology, Wuhan, China

    Wenbo Liu

Authors
  1. Manrui Zhang
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  2. Wenbo Liu
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Corresponding author

Correspondence to Manrui Zhang .

Editor information

Editors and Affiliations

  1. Department de Ciències de la Computació, Universitat Politècnica de Catalunya, Barcelona, Spain

    Fatos Xhafa

  2. Department of Computer Science and Engineering, Faculty of Engineering and Technology, SOA University, Bhubaneswar, Odisha, India

    Srikanta Patnaik

  3. Department of Business Systems and Analytics, La Salle University, Philadelphia, PA, USA

    Madjid Tavana

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Zhang, M., Liu, W. (2019). Influencing Factors of Government Microblogs’ Communication Effects: A Research Based on User Behavior. In: Xhafa, F., Patnaik, S., Tavana, M. (eds) Advances in Intelligent, Interactive Systems and Applications. IISA 2018. Advances in Intelligent Systems and Computing, vol 885. Springer, Cham. https://doi.org/10.1007/978-3-030-02804-6_150

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