Abstract
The increasing demand for urban mobility in modern cities leads to traffic congestion and other environmental and societal impacts, requiring a shift to more sustainable mobility behavior. However, travelers are not well informed about the possible sustainable modes and their advantages, as traffic education is often limited to learning traffic rules. To raise awareness on sustainability, various techniques may be used, such as designated educational programs, training sessions, seminars and campaigns. Acknowledging the spread and popularity of social media, the aim of the paper is to investigate how a shift in behavior towards more sustainable modes of transportation may be affected by a digital campaign. The coherent production of a successful sustainable urban mobility campaign is a complex task and requires a thorough understanding of the general needs of those affected. Firstly, the paper reviews and analyses previous campaigns and strategies related to sustainable urban mobility implemented in European countries. Analysis includes the organization, which was responsible for initiating the campaign, the time period, theme, scope, target group and type of approach. In those cases, that evaluation of the campaign was conducted, impacts on attitudes and behavior are also identified and the success attributes of the campaigns are selected. In the context of further research, an on-line questionnaire survey was carried out for the identification of travelers’ preferences and attitudes towards innovative strategies that raise awareness in sustainable urban mobility, promoted and supported by social media (Facebook, Instagram, Twitter, etc.).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
European Commission: Together Towards Competitive and Resource-Efficient Urban Mobility /COM/2013/913 final/, Brussels (2013)
City of Vancouver: Active Transportation Promotion & Enabling Plan. City of Vancouver, Vancouver (2016)
Pressl, R., Kollinger, C.: Transport Learning-Empowerment of Practitioners to Achieve Energy Savings in Urban Transport, Training Module 7: Design and Implementation of Sustainable Mobility Campaigns. Austrian Mobility Research FGM-AMOR, Graz (2012)
Inova+: The Use of Social Media to Involve Citizens in Urban Mobility Projects and City Planning. CIVITAS WIKI consortium, Porto (2015)
ASTUTE consortium: ASTUTE Final Evaluation Report. London European Partnership for Transport, London (2009)
di Nunzio, A., Montesi, G., Pattara, C., Pasquini, E.: Students Today Citizens Tomorrow-Making University Life More Sustainable. T. aT. Consortium, Italy (2010)
Moscholidou, I., Colclough, J.: The Traffic Snake Game Network: Final Results Report. WYG Group, Leeds (2017)
Buningh, S., Venema, A., Martijnse-Hartikka, R.: MOBI Final Report. DTV Consultants, Breda (2016)
Fiedler, M., Fenton, B.: Staying Mobile-A Guide to Mobility Management in Ageing Societies. The Regional Environmental Center for Central and Eastern Europe, Budapest (2011)
Swennen, B., Baltatzi, E., Panozoo, N., Mayne, K., Unbehaun, W., Gaupp-Berghausen, M.: SWITCH Project Final Report. SWITCH Consortium, Vienna (2016)
MoMa.BIZ Consortium: MoMa.BIZ Final Publishable Report. MoMa.BIZ Consortium, Italy (2013)
Thormann, A., Dotter, F.: Creating livable neighbourhoods while lowering transport energy consumption. In: PRO.MOTION, Austria (2010)
Meloni, I., Sanjust, B., Spissu, E.: Soft transport policy measures: implementing personalized travel planning. In: European Transport Conference 2012, Glasgow (2012)
Ribeiro, A., Vieira, A., Silva, L.: FUN 4.1-Awareness Raising Campaign for Sustainable Mobility, Measure Evaluation Results Template. CIVITAS, Funchal (2013)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Magginas, V., Karatsoli, M., Adamos, G., Nathanail, E. (2019). Campaigns and Awareness-Raising Strategies on Sustainable Urban Mobility. In: Nathanail, E., Karakikes, I. (eds) Data Analytics: Paving the Way to Sustainable Urban Mobility. CSUM 2018. Advances in Intelligent Systems and Computing, vol 879. Springer, Cham. https://doi.org/10.1007/978-3-030-02305-8_32
Download citation
DOI: https://doi.org/10.1007/978-3-030-02305-8_32
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-02304-1
Online ISBN: 978-3-030-02305-8
eBook Packages: EngineeringEngineering (R0)