Abstract
What has craft become in the extremely complex world we live in? And what does design mean in this chaotic scenario? Since the industrial revolution design and craftsmanship became two radically different ways of producing material wares, but today we observe a lot of crossed experiences where artisans continue to be the bearers of both tangible and intangible assets while designers act as the new interpreters of this knowhow, celebrating the value of craftsmanship and making it relevant to the present by designing new products that keep artisanal production alive. The activity of a design school based in southern Italy and some case studies describe how design and crafts can interact in a contemporary perspective.
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Notes
- 1.
Abadir is a Design and Visual Arts School officially recognized by the Ministry for Education, Universities and Research. In 2010 it opened its Design Department, establishing a three year course in Design and Visual Communications which grants a Level 1 Academic Diploma. In the new department Abadir also offers post-graduate education and extra-curricular activities that promote design culture in Sicily . In partnership with Idlab it has set up a new experimental online training programme and offers a Level 1 Masters in Relational Design, now in its third year. In 2015 Abadir partnered with the Bicocca University in Milan for the MADIM Level 1 Masters in Management and Digital Innovation www.abadir.net.
- 2.
After a degree in economics and business administration, Alvaro studied design in Milan and London. With these two disciplines under his belt, he embarked on a career as a design entrepreneur, and the Pet Lamp project is emblematic of his two-fold approach.
- 3.
The reference here is to Leonardo Sciascia who ironically describes Sicily , with all its problems and difficulties, as “felicissima”—happy, fortunate.
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Giuliano, L. (2019). Design and Craft: The Practitioners’ View. In: Mignosa, A., Kotipalli, P. (eds) A Cultural Economic Analysis of Craft. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-02164-1_19
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DOI: https://doi.org/10.1007/978-3-030-02164-1_19
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