Live Action Carnavalia: A Case Study of a Process for User Engagement

  • Vladimir BarrosEmail author
  • Breno CarvalhoEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 876)


The digital world is a reality for big companies looking through new alternatives to reach tanned and new users. The carnival is a celebration of Brazilian culture and motivated us to align the areas of interaction design, usability, and branding. The purpose of this article is to propose a new use of Facebook’s Live Action interaction tool, creating animated and interactive content that seeks to increase user engagement. In general, we use the inputs on interaction design of Norman [9], Saffer [3] and Rogers (2013), gestalt context with Gomes Filho [6] and games through Schell [8] and Salen & Zimmerman [2]. Through the case study of the game Carnavalia, it is approached how the process of game design and UX, applied to a mass event, can enhance the interaction of the tool bringing quantifiable and positive returns for product or brand exposure.


Live action Interaction design Gamification UX Engagement 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.C.E.S.A.R SchoolRecifeBrazil

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