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The Role of Museums in the Development of Cultural Tourism. Case Study: Bucharest Municipality

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Innovative Business Development—A Global Perspective (IECS 2018)

Abstract

The study aims at highlighting the importance of the museums of the Bucharest Municipality in the development of cultural tourism. The capital city has 35 museums, representing 5% of total number of museums nationwide. Methodologically, official statistical and perceptual data were analyzed relating to the number of visitors in the museums and to the cultural consumption of the resident population. The authors collected the data using multiple sources: official statistics (from the National Institute of Statistics and research institutions: National Institute for the Research and Cultural Training). A comparative study analysis with other cultural cities at the national level (Sibiu, Timisoara, Cluj-Napoca) was elaborated. Bucharest has recorded a significant increase in the number of visitors in museums over the past ten years. The use of perceptual data has highlighted details on visiting frequencies (the resident population opts to visit the museums once every few months) and on tourists’ motivation (education, relaxation, culture).

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Correspondence to Florentina-Cristina Merciu .

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Merciu, FC., Merciu, GL., Cercleux, AL. (2018). The Role of Museums in the Development of Cultural Tourism. Case Study: Bucharest Municipality. In: Orăștean, R., Ogrean, C., Mărginean, S. (eds) Innovative Business Development—A Global Perspective. IECS 2018. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-01878-8_15

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