Abstract
The amalgamation of tourism destination marketing and entrepreneurship contributes to the comprehension of how majority of the tourism marketing takes place in the destination market settings. This study therefore seeks to investigate the void that exists in the literature of tourism and entrepreneurship through a designed conceptual research model to examine the relationships between tourism and entrepreneurship through questionnaire and to highlight their contribution to the tourism relevant literature. Data from entrepreneurship organizations and tourism firms were collected from employees that deal with visitors in Ghana to analyze the results. The findings propose that the digital word of mouth plays important role in destination market satisfaction, potential visitors’ intentions, attractions and the future direction of tourism and entrepreneurship capabilities.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aarstad, J., Ness, H., Haugland, S. A., & Kvitastein, O. A. (2018). Imitation strategies and interfirm networks in the tourism industry: A structure–agency approach. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2018.01.003
Abedin, A. (2015). Value Priorities and Consumer Behavior of Turkish Immigrants in Germany. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 97–108. https://doi.org/10.1007/978-3-319-10912-1_29
Abou-Shouk, M. A. (2017). Destination management organizations and destination marketing: adopting the business model of e-portals in engaging travel agents. Journal of Travel & Tourism Marketing, 35(2), 178–188. https://doi.org/10.1080/10548408.2017.1350254
Ali, F., Kim, W. G., Li, J., & Jeon, H. (2018). Make it delightful: Customers experience, satisfaction and loyalty in Malaysian theme parks. Journal of Destination Marketing & Management, 7, 1–11. https://doi.org/10.1016/j.jdmm.2016.05.003
Alon, A., & Brunel, F. (2018). Peer-to-peer word-of-mouth: word-of-mouth extended to group online exchange. Online Information Review, 42(2), 176–190
Altarawneh, L., Mackee, J., & Gajendran, T. (2018). The influence of cognitive and affective risk perceptions on flood preparedness intentions: A dual-process approach. Procedia Engineering, 212, 1203–1210. https://doi.org/10.1016/j.proeng.2018.01.155
Alzua-Sorzabal, A., Gerrikagoitia, J. K., Torres-Manzanera, E., & Domínguez-Menchero, J. S. (2013). A Methodology to Collect Information on Future Hotel Prices Using Internet Distribution Systems. Information and Communication Technologies in Tourism 2013, 543–553. https://doi.org/10.1007/978-3-642-36309-2_46
Amadeo, M., Campolo, C., & Molinaro, A. (2018). Empowering 5G network softwarization through information centric networking. Internet Technology Letters. https://doi.org/10.1002/itl2.30
Asero, V., & Skonieczny, S. (2018). Cruise Tourism and Sustainability in the Mediterranean. Destination Venice. Mobilities, Tourism and Travel Behavior - Contexts and Boundaries. https://doi.org/10.5772/intechopen.71459
Avraham, E., & Ketter, E. (2016). Marketing and Destination Branding. Tourism Marketing for Developing Countries, 39–66. https://doi.org/10.1057/9781137342157_4
Ballantyne, R., Hughes, K., Lee, J., Packer, J., & Sneddon, J. (2018). Visitors values and environmental learning outcomes at wildlife attractions: Implications for interpretive practice. Tourism Management, 64, 190–201. https://doi.org/10.1016/j.tourman.2017.07.015tiarto
Bertrand, M., & Schoar, A. (2006). The role of family in family firms. Journal of economic perspectives, 20(2), 73–96
Boateng, A. (2017). Social Entrepreneurship and the Possible Intersect with Female Entrepreneurship. African Female Entrepreneurship, 103–125. https://doi.org/10.1007/978-3-319-65846-9_4
Bordas Rubies, E. (2001). Improving public-private sectors cooperation in tourism: A new paradigm for destinations. Tourism Review, 56(3/4), 38–41.
Borm, J. (2012). The Attractions of England, or Albion under German Eyes. In Travel Writing and Tourism in Britain and Ireland (pp. 85–96). Palgrave Macmillan, London
Burke, R., & Hughes, J. (2018). Handbook of Human Resource Management in the Tourism and Hospitality Industries. https://doi.org/10.4337/9781786431370
Camilleri, M. A. (2017). Integrated Marketing Communications. Tourism, Hospitality & Event Management Travel Marketing, Tourism Economics and the Airline Product, 85–103. https://doi.org/10.1007/978-3-319-49849-2_5
Camilleri, M. A. (2017). Market Segmentation, Targeting and Positioning. Tourism, Hospitality & Event Management Travel Marketing, Tourism Economics and the Airline Product, 69–83. https://doi.org/10.1007/978-3-319-49849-2_4
Camilleri, M. A. (2017). The Airline Business. Tourism, Hospitality & Event Management Travel Marketing, Tourism Economics and the Airline Product, 167–177. https://doi.org/10.1007/978-3-319-49849-2_10
Camilleri, M. A. (2017). Tourism Distribution Channels. Tourism, Hospitality & Event Management Travel Marketing, Tourism Economics and the Airline Product, 105–115. https://doi.org/10.1007/978-3-319-49849-2_6
Camilleri, M. A. (2018). Travel Marketing, Tourism Economics and the Airline Product. Tourism, Hospitality & Event Management. https://doi.org/10.1007/978-3-319-49849
Cavada, D., Elahi, M., Massimo, D., Maule, S., Not, E., Ricci, F., & Venturini, A. (2017). Tangible Tourism with the Internet of Things. Information and Communication Technologies in Tourism 2018, 349–361. https://doi.org/10.1007/978-3-319-72923-7_27
Chandrikapure, R., Bandewar, M., & Mulchandani, M. (2017). Paperless Billing for Small and Medium Scale Businesses. Icsesd-2017. https://doi.org/10.24001/ijaems.icsesd2017.52
Chang, S. (2018). Experience economy in hospitality and tourism: Gain and loss values for service and experience. Tourism Management, 64, 55–63. https://doi.org/10.1016/j.tourman.2017.08.004
Chapuis, B., Calmon, P., & Jenson, F. (2017). Best Practice Principles and Guidance for the Exploitation of Simulated POD Data in Relation with Experimental Data. IIW Collection Best Practices for the Use of Simulation in POD Curves Estimation, 45–49. https://doi.org/10.1007/978-3-319-62659-8_10
Chen, C., Nguyen, B., Klaus, P., & Wu, M. (2015). Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays – Evidence from United Kingdom (UK) Consumers. Journal of Travel & Tourism Marketing, 32(8), 953–970. https://doi.org/10.1080/10548408.2014.956165
Chen, Y., & Li, X. (. (2018). Does a happy destination bring you happiness? Evidence from Swiss inbound tourism. Tourism Management, 65, 256–266. https://doi.org/10.1016/j.tourman.2017.10.009
Chetthamrongchai, P. (2017). The Influence of Travel Motivation, Information Sources and Tourism Crisison Tourists’ Destination Image. Journal of Tourism & Hospitality, 06(02). https://doi.org/10.4172/2167-0269.1000278
Chi, C. G., Pan, L., & Chiappa, G. D. (2018). Examining destination personality: Its antecedents and outcomes. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2018.01.001
Choe, J. Y., & Kim, S. (2018). Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention. International Journal of Hospitality Management, 71, 1–10. https://doi.org/10.1016/j.ijhm.2017.11.007
Chuang, S. (2018). Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption. Journal of Destination Marketing & Management, 7, 39–49. https://doi.org/10.1016/j.jdmm.2016.08.007
Chung, K. L., & D’Annunzio-Green, N. (2018). Talent management practices in small- and medium-sized enterprises in the hospitality sector. Worldwide Hospitality and Tourism Themes, 10(1), 101–116. https://doi.org/10.1108/whatt-10-2017-0065
Cornish, T., & Jones, P. (2017). Recruitment, Selection and Unconscious Bias. The Psychology of Ethnicity in Organisations, 36–57. https://doi.org/10.1057/978-1-137-33014-7_3
Daniele, R., & Quezada, I. (2016). Business Models for Social Entrepreneurship in Tourism. Social Entrepreneurship and Tourism Tourism on the Verge, 81–100. https://doi.org/10.1007/978-3-319-46518-0_5
Darmawan, D., Kurniadi, D., & S. (2014). Boundary potential distribution in rectangular object based on data collection system. https://doi.org/10.1063/1.4897097
Day, J. (2017). Collaborative Economy and Destination Marketing Organisations: A Systems Approach. Collaborative Economy and Tourism on the Verge, 185–202. https://doi.org/10.1007/978-3-319-51799-5_11
Day, J., & Mody, M. (2016). Social Entrepreneurship Typologies and Tourism: Conceptual Frameworks. Social Entrepreneurship and Tourism on the Verge, 57–80. https://doi.org/10.1007/978-3-319-46518-0_4
Deale, C. S. (2016). Entrepreneurship education in hospitality and tourism: insights from entrepreneurs. Journal of Teaching in Travel & Tourism,16(1), 20–39. https://doi.org/10.1080/15313220.2015.1117957
Dredge, D. (2016). Institutional and Policy Support for Tourism Social Entrepreneurship. Social Entrepreneurship and Tourism Tourism on the Verge, 35–55. https://doi.org/10.1007/978-3-319-46518-0_3
Ferri, M. A., & Aiello, L. (2017). Tourism destination management in sustainability development perspective, the role of entrepreneurship and networking ability: Tourist Kit. World Review of Entrepreneurship, Management and Sustainable Development, 13(5/6), 647. https://doi.org/10.1504/wremsd.2017.086334
Filtenborg, A. F., Gaardboe, F., & Sigsgaard-Rasmussen, J. (2017). Experimental replication: an experimental test of the expectancy disconfirmation theory of citizen satisfaction. Public Management Review, 19(9), 1235–1250. https://doi.org/10.1080/14719037.2017.1295099
Firat, A., Turker, G. O., & Metin, I. (2014). Specification of target market in small and medium scale accomadation businesses: A study on boutique hotels operating in city of Mugla. International Journal of Academic Research,6(1), 82–88. https://doi.org/10.7813/2075-4124.2014/6-1/b.12
Fitzpatrick, L. (2018). Practical strategies to help develop dementia-friendly hospital wards. Nursing Older People, 30(2), 30–34. https://doi.org/10.7748/nop.2018.e982
Fong, V. H., Wong, I. A., & Hong, J. F. (2018). Developing institutional logics in the tourism industry through coopetition. Tourism Management,66, 244–262. https://doi.org/10.1016/j.tourman.2017.12.005
Franchetti, J., & Page, S. J. (2008). Entrepreneurship and Innovation in Tourism. Tourism and Entrepreneurship, 107–130. https://doi.org/10.1016/b978-0-7506-8635-8.00007-1
Franchetti, J., & Page, S. J. (2009). Entrepreneurship and innovation in tourism: Public sector experiences of innovation activity in tourism in Scandinavia and Scotland. Tourism and entrepreneurship: International perspectives, 107–130
Fritzsche, A. (2017). Spreading Innovations: Models, Designs and Research Directions. Diffusive Spreading in Nature, Technology and Society, 277–294. https://doi.org/10.1007/978-3-319-67798-9_14
Fronek, P. (2018). Current perspectives on the ethics of selling international surrogacy support services. Medicolegal and Bioethics, Volume 8, 11–20. https://doi.org/10.2147/mb.s134090
Gajdošík, T., Gajdošíková, Z., & Stražanová, R. (2018). Residents’ perception of sustainable tourism destination development - A destination governance issue. Global Business & Finance Review, 23(1), 24–35.
Grigorieva, E. (2018). The impact of home-to-destination climate differences for tourism. Current Issues in Tourism, 1–6. https://doi.org/10.1080/13683500.2018.1428287
Guadalupi, C. (2017). Learning quality through prices and word-of-mouth communication. Journal of Economics & Management Strategy, 27(1), 53–70
Gursoy, D. (2018). Future of hospitality marketing and management research. Tourism Management Perspectives, 25, 185–188. https://doi.org/10.1016/j.tmp.2017.11.008
Hahm, J., & Severt, K. (2018). Importance of destination marketing on image and familiarity. Journal of Hospitality and Tourism Insights, 1(1), 37–53. https://doi.org/10.1108/jhti-10-2017-0002
Hanna, P., Font, X., Scarles, C., Weeden, C., & Harrison, C. (2017). Tourist destination marketing: From sustainability myopia to memorable experiences. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2017.10.002
Hasan, M. R., Jha, A. K., & Liu, Y. (2018). Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives. Computers in Human Behavior, 80, 220–228. https://doi.org/10.1016/j.chb.2017.11.020
Haynes, N., & Egan, D. (2015). The Future Impact of Changes in Rate Parity Agreements on Hotel Chains: The long-term implications of the removal of rate parity agreements between hotels and online travel agents using closed consumer group booking models. Journal of Travel & Tourism Marketing, 32(7), 923–933. https://doi.org/10.1080/10548408.2015.1063897
Henderson, I. L., Avis, M., & Tsui, W. H. (2018). Testing discontinuous innovations in the tourism industry: The case of scenic airship services. Tourism Management, 66, 167–179. https://doi.org/10.1016/j.tourman.2017.12.007
Heryán, T. (2017). Insolvency of the Hotels Among Visegrad-Plus Countries. Eurasian Business Perspectives Eurasian Studies in Business and Economics, 39–48. https://doi.org/10.1007/978-3-319-67913-6_3
Hipsher, S. (2017). Tourism: Job Creation, Entrepreneurship, and Quality of Life. Poverty Reduction, the Private Sector, and Tourism in Mainland Southeast Asia, 231–251. https://doi.org/10.1007/978-981-10-5948-3_11
Hritz, N., & Franzidis, A. F. (2018). Exploring the economic significance of the surf tourism market by experience level. Journal of Destination Marketing & Management, 7, 164–169. https://doi.org/10.1016/j.jdmm.2016.09.009
Huete-Alcocer, N. (2017). A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior. Frontiers in Psychology, 8. https://doi.org/10.3389/fpsyg.2017.01256
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Traditional Word-of-Mouth (WOM). Electronic Word of Mouth (eWOM) in the Marketing Context SpringerBriefs in Business, 5–15. https://doi.org/10.1007/978-3-319-52459-7_2
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic Word-of-Mouth (eWOM). Electronic Word of Mouth (eWOM) in the Marketing Context SpringerBriefs in Business, 17–30. https://doi.org/10.1007/978-3-319-52459-7_3
Jiang, S., Scott, N., & Ding, P. (2015). Using means-end chain theory to explore travel motivation: An examination of Chinese outbound tourists. Journal of vacation marketing, 21(1), 87–100.
Jopp, R., Mair, J., Delacy, T., & Fluker, M. (2014). Climate Change Adaptation: Destination Management and the Green Tourist. Tourism Planning & Development, 12(3), 300–320. https://doi.org/10.1080/21568316.2014.988879
Kapiki, S. T., & Jaksic, D. (2015). Consumers perceptions of the local hotel recreation facilities: the case of Greek and Serbian young people. International Journal of Tourism Policy, 6(1), 46. https://doi.org/10.1504/ijtp.2015.075143
Karunakaran, R. K., Manuel, S., & Satheesh, E. N. (2018). Spreading Information in Complex Networks: An Overview and Some Modified Methods. Graph Theory - Advanced Algorithms and Applications. https://doi.org/10.5772/intechopen.69204
Kiatkawsin, K., & Han, H. (2017). Young travelers intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management, 59, 76–88. https://doi.org/10.1016/j.tourman.2016.06.018
Kilubi, I. (2017). Research methodology and data collection. Strategic Technology Partnering and Supply Chain Risk Management, 79–89. https://doi.org/10.1007/978-3-658-19918-0_8
Kim, H. S. (2016). A Feasibility Study of Mountain Tourism-Related Business with Job Creation Opportunity In View of Mountain Tourism Promotion Act. International Journal of Tourism and Hospitality Research, 30(2), 211. https://doi.org/10.21298/ijthr.2016.02.30.2.211
Koh, K. Y., & Hatten, T. S. (2002). The tourism entrepreneur: The overlooked player in tourism development studies. International Journal of Hospitality & Tourism Administration, 3(1), 21–48.
Kumar, V., & Kaushik, A. K. (2017). Destination brand experience and visitor behavior: The mediating role of destination brand identification. Journal of Travel & Tourism Marketing, 1–15. https://doi.org/10.1080/10548408.2017.1401032
Leask, A., Fyall, A., & Barron, P. (2013). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462–471. https://doi.org/10.1002/jtr.1940
Lee, Y., & Kim, I. (2018). Change and stability in shopping tourist destination networks: The case of Seoul in Korea. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2018.02.004
Lesjak, M., Navrátil, J., Pícha, K., & Gilliam, V. L. (2015). The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions. Czech Journal of Tourism, 4(2). https://doi.org/10.1515/cjot-2015-0005
Li & Ryan, C. (2018). Souvenir shopping experiences: A case study of Chinese tourists in North Korea. Tourism Management, 64, 142–153. https://doi.org/10.1016/j.tourman.2017.08.006
Li, F., Wen, J., & Ying, T. (2017). The influence of crisis on tourists’ perceived destination image and revisit intention: An exploratory study of Chinese tourists to North Korea. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2017.11.006
Li, S., Yao, Y., & Xu, L. (2017). Evolutionary game analysis of online travel agency and hotels pricing strategy. 2017 International Conference on Grey Systems and Intelligent Services (GSIS). https://doi.org/10.1109/gsis.2017.8077723
Lindberg, K., & Veisten, K. (2012). Local and non-local preferences for nature tourism facility development. Tourism Management Perspectives,4, 215–222. https://doi.org/10.1016/j.tmp.2012.08.004
Lisowska, A. (2017). Crime in tourism destinations: Research review. Tourism, 27(1). https://doi.org/10.18778/0867-5856.27.1.12
Liu, Y., Li, Y., & Parkpian, P. (2018). Inbound tourism in Thailand: Market form and scale differentiation in ASEAN source countries. Tourism Management, 64, 22–36. https://doi.org/10.1016/j.tourman.2017.07.016
Lo, A. S., Mak, B., & Chen, Y. (2014). Do travel agency jobs appeal to university students? A case of tourism management students in Hong Kong. Journal of Teaching in Travel & Tourism, 14(1), 87–121
Mackay, E. A., & Spencer, A. (2017). The future of Caribbean tourism: competition and climate change implications. Worldwide Hospitality and Tourism Themes, 9(1), 44–59. https://doi.org/10.1108/whatt-11-2016-0069
Maeda, T., Yoshida, M., Toriumi, F., & Ohashi, H. (2018). Extraction of Tourist Destinations and Comparative Analysis of Preferences Between Foreign Tourists and Domestic Tourists on the Basis of Geotagged Social Media Data. ISPRS International Journal of Geo-Information, 7(3), 99. https://doi.org/10.3390/ijgi7030099
Mahdzar, M., Shuib, A., Herman, M., & Ramachandran, S. (2015). Perceive quality, memorable experience and behavioral intentions: An examination of tourists in National Park. Hospitality and Tourism 2015, 25–27. https://doi.org/10.1201/b19162-7
Marasco, A., Buonincontri, P., Niekerk, M. V., Orlowski, M., & Okumus, F. (2018). Exploring the role of next-generation virtual technologies in destination marketing. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2017.12.002
Marchiori, E., & Cantoni, L. (2016). Evaluating Destination Communications on the Internet. Analytics in Smart Tourism Design Tourism on the Verge, 253–279. https://doi.org/10.1007/978-3-319-44263-1_15
Marinao, E. (2018). Determinants of Satisfaction with the Tourist Destination. Mobilities, Tourism and Travel Behavior - Contexts and Boundaries. https://doi.org/10.5772/intechopen.70343
Matthews, Y., Scarpa, R., & Marsh, D. (2018). Cumulative attraction and spatial dependence in a destination choice model for beach recreation. Tourism Management, 66, 318–328. https://doi.org/10.1016/j.tourman.2017.12.009
Mckercher, B. (2016). Do Attractions Attract Tourists? A Framework to Assess the Importance of Attractions in Driving Demand. International Journal of Tourism Research, 19(1), 120–125. https://doi.org/10.1002/jtr.2091
Mijoč, J., Marković, S., & Horvat, J. (2017). The Role of Local Authenticity In Forming Tourists Intentions. https://doi.org/10.20867/tosee.04.46
Milman, A., & Tasci, A. D. (2017). Exploring the experiential and sociodemographic drivers of satisfaction and loyalty in the theme park context. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2017.06.005
Morlotti, C., Cattaneo, M., Malighetti, P., & Redondi, R. (2017). Multi-dimensional price elasticity for leisure and business destinations in the low-cost air transport market: Evidence from easyJet. Tourism Management, 61, 23–34. https://doi.org/10.1016/j.tourman.2017.01.009
Moscardo, G., & Murphy, L. (2016). Using destination community wellbeing to assess tourist markets: A case study of Magnetic Island, Australia. Journal of Destination Marketing & Management, 5(1), 55–64. https://doi.org/10.1016/j.jdmm.2016.01.003
Murdy, S., Alexander, M., & Bryce, D. (2018). What pulls ancestral tourists ‘home’? An analysis of ancestral tourist motivations. Tourism Management, 64, 13–19. https://doi.org/10.1016/j.tourman.2017.07.011
Mutandwa, E., Taremwa, N. K., & Tubanambazi, T. (2015). Determinants Of Business Performance Of Small And Medium Size Enterprises In Rwanda. Journal of Developmental Entrepreneurship, 20(01), 1550001. https://doi.org/10.1142/s1084946715500016
Nicolau, J. L., & Masiero, L. (2013). Relationship between Price Sensitivity and Expenditures in the Choice of Tourism Activities at the Destination. Tourism Economics, 19(1), 101–114. https://doi.org/10.5367/te.2013.0192
Novais, M. A., Ruhanen, L., & Arcodia, C. (2018). Destination competitiveness: A phenomenographic study. Tourism Management, 64, 324–334. https://doi.org/10.1016/j.tourman.2017.08.014
Nyangwe, S., & Buhalis, D. (2017). Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International. Information and Communication Technologies in Tourism 2018, 257–269. https://doi.org/10.1007/978-3-319-72923-7_20
Pattanaro, G. (2014). Success Factors for Collaborative Destination Marketing. Tourism Management, Marketing, and Development, 221–237. https://doi.org/10.1057/9781137354358_12
Pavia, N., & Floričić, T. (2017). Innovative Accommodation Facilities In Tourism And Hospitality Industry – Integrated Hotels. https://doi.org/10.20867/tosee.04.16
Pearce, D. G., & Schänzel, H. A. (2013). Destinations: Tourists Perspectives from New Zealand. International Journal of Tourism Research, 17(1), 4–12. https://doi.org/10.1002/jtr.1955
Pennington-Gray, L., & Schroeder, A. (2018). Crisis concierge: The role of the DMO in visitor incident assistance. Journal of Destination Marketing & Management. 9, 381–383.
Pike, S., & Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202–227. https://doi.org/10.1016/j.tourman.2013.09.009
Pino, G., & Peluso, A. M. (2015). The development of cruise tourism in emerging destinations: Evidence from Salento, Italy. Tourism and Hospitality Research, 18(1), 15–27. https://doi.org/10.1177/1467358415619672
Pulido-Fernández, J. I., & Merinero-Rodríguez, R. (2018). Destinations relational dynamic and tourism development. Journal of Destination Marketing & Management, 7, 140–152. https://doi.org/10.1016/j.jdmm.2016.09.008
Räikkönen, J., & Grénman, M. (2017). The Experience Economy Logic in the Wellness Tourism Industry. Co-Creation and Well-Being in Tourism Tourism on the Verge, 3–18. https://doi.org/10.1007/978-3-319-44108-5_1
Reichelt, J. (2013). Modell zur Erklärung der Bedeutung von Online Word-of-Mouth für Konsumenten. Informationssuche Und Online Word-of-Mouth, 13–41. https://doi.org/10.1007/978-3-658-01373-8_2
Riaz, A., Gregor, S., & Lin, A. (2018). Biophilia and biophobia in website design: Improving internet information dissemination. Information & Management, 55(2), 199–214. https://doi.org/10.1016/j.im.2017.05.006
Rodrigues, D., Lopes, D., Alexopoulos, T., & Goldenberg, L. (2017). A new look at online attraction: Unilateral initial attraction and the pivotal role of perceived similarity. Computers in Human Behavior, 74, 16–25. https://doi.org/10.1016/j.chb.2017.04.009
Rogerson, C. M. (2007). Supporting small firm development in tourism: South Africa’s Tourism Enterprise Programme. The International Journal of Entrepreneurship and Innovation, 8(1), 6–14
Rosen, H. (2010). Entrepreneurship and Leadership in HospitalityInsights and Implications for Hospitality and Tourism Education1. Strategic Management for Hospitality and Tourism, 299–327. https://doi.org/10.1016/b978-0-7506-6522-3.00015-8
Ryzin, G. G. (2013). An Experimental Test of the Expectancy-Disconfirmation Theory of Citizen Satisfaction. Journal of Policy Analysis and Management, 32(3), 597–614. https://doi.org/10.1002/pam.21702
Saniotis, A., Hansen, A., & Bi, P. (2011). Climate Change and Population Health: Possible Future Scenarios. Climate Change - Socioeconomic Effects. https://doi.org/10.5772/23175
Santini, F. D., Ladeira, W. J., & Sampaio, C. H. (2018). Tourists perceived value and destination revisit intentions: The moderating effect of domain-specific innovativeness. International Journal of Tourism Research. https://doi.org/10.1002/jtr.2178
Scantlebury, M. M. (2012). Attractions - The Beating Heart of The Tourism Industry, Are You Ready For More Change? Journal of Tourism & Hospitality, 01(03). https://doi.org/10.4172/2167-0269.1000e116
Sertkan, M., Neidhardt, J., & Werthner, H. (2017). Mapping of Tourism Destinations to Travel Behavioural Patterns. Information and Communication Technologies in Tourism 2018, 422–434. https://doi.org/10.1007/978-3-319-72923-7_32
Sheldon, P. J., Pollock, A., & Daniele, R. (2016). Social Entrepreneurship and Tourism: Setting the Stage. Social Entrepreneurship and Tourism on the Verge, 1–18. https://doi.org/10.1007/978-3-319-46518-0_1
Shoval, N. (2018). Sensing tourists: Geoinformatics and the future of tourism geography research. Tourism Geographies, 1–3. https://doi.org/10.1080/14616688.2018.1437768
Sohn, H., & Yoon, Y. (2016). Verification of Destination Attachment and Moderating Effects in the Relationship Between the Perception of and Satisfaction with Tourism Destinations: A Focus on Japanese Tourists. Journal of Travel & Tourism Marketing, 33(5), 757–769. https://doi.org/10.1080/10548408.2016.1167394
Socorro, M. P., Betancor, O., & Rus, G. D. (2018). Feasibility and desirability of airport competition: The role of product substitutability and airlines nationality. Journal of Air Transport Management, 67, 224–231. https://doi.org/10.1016/j.jairtraman.2017.03.004
Song, H., & Bae, S. Y. (2017). Understanding the travel motivation and patterns of international students in Korea: using the theory of travel career pattern. Asia Pacific Journal of Tourism Research, 23(2), 133–145. https://doi.org/10.1080/10941665.2017.1410193
Sreejesh, S., & Abhilash, P. (2017). Investigating the process through which e-servicescape creates e-loyalty in travel and tourism websites. Journal of Travel & Tourism Marketing, 34(1), 20–39
Sthapit, E., & Coudounaris, D. N. (2017). Memorable tourism experiences: antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism, 18(1), 72–94. https://doi.org/10.1080/15022250.2017.1287003
Stylidis, D., & Cherifi, B. (2018). Characteristics of destination image: visitors and non-visitors’ images of London. Tourism Review. https://doi.org/10.1108/tr-05-2017-0090
Stylidis, D., Sit, J. K., & Biran, A. (2018). Residents’ place image: a meaningful psychographic variable for tourism segmentation? Journal of Travel & Tourism Marketing, 1–11. https://doi.org/10.1080/10548408.2018.1425176
Suzuki, H. (2017). “They are Raising the Devil with the Trading Dows:” Reconsidering the Royal Navy’s Anti-Slave Trade Campaign from the Slave Trader Perspective. Slave Trade Profiteers in the Western Indian Ocean, 59–72. https://doi.org/10.1007/978-3-319-59803-1_4
Suzuki, H. (2017). The Slave Trade in the Nineteenth-Century Western Indian Ocean: An Overview. Slave Trade Profiteers in the Western Indian Ocean, 19–40. https://doi.org/10.1007/978-3-319-59803-1_2
Taskin, R., & Rashid, M. M. (2018). Tourism in Kuakata, Bangladesh:Understanding Current Status and Future Prospects. Ottoman Journal of Tourism and Management Research, 3(1), 235–244. https://doi.org/10.26465/ojtmr.2018319507
Tervo-Kankare, K. (2018). Entrepreneurship in nature-based tourism under a changing climate. Current Issues in Tourism, 1–13. https://doi.org/10.1080/13683500.2018.1439457
Thomas, R. (2016). Entrepreneurship in hospitality and tourism: A global perspective. Tourism Management, 55, 309. https://doi.org/10.1016/j.tourman.2016.03.005
Tiarto (2018). The Implication Of Airlines Deregulation In The End Of The 20Th Century On Industrial Development Of Commercial Air Transport Schedule In Indonesia. Proceedings of the Conference on Global Research on Sustainable Transport (GROST 2017). https://doi.org/10.2991/grost-17.2018.29
Triantafillidou, E., & Tsiaras, S. (2018). Exploring entrepreneurship, innovation and tourism development from a sustainable perspective: evidence from Greece. Journal for International Business and Entrepreneurship Development, 11(1), 53–64.
Tukamushaba, E. K., Xiao, H., & Ladkin, A. (2016). The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding. European Journal of Tourism, Hospitality and Recreation, 7(1). https://doi.org/10.1515/ejthr-2016-0001
Tussyadiah, I. P., Wang, D., & Jia, C. (2017). Virtual Reality and Attitudes Toward Tourism Destinations. Information and Communication Technologies in Tourism 2017, 229–239. https://doi.org/10.1007/978-3-319-51168-9_17
UNWTO Tourism Highlights: 2017 Edition. (2017). https://doi.org/10.18111/9789284419029
UNWTO World Tourism Barometer, 16(1). (2018). https://doi.org/10.18111/wtobarometereng.2018.16.issue
UNWTO/WTCF City Tourism Performance Research. (2018). https://doi.org/10.18111/9789284419616
Utama, I. G. (2016). Destination Loyalty Model of Senior Foreign Tourists Visiting Bali Tourism Destination. Managing the Asian Century Development of Tourism and the Hospitality Industry in Southeast Asia, 37–49. https://doi.org/10.1007/978-981-287-606-5_3
Veasna, S., Wu, W., & Huang, C. (2013). The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image. Tourism Management, 36, 511–526. https://doi.org/10.1016/j.tourman.2012.09.007
Vučetić, A. (2018). Importance of environmental indicators of sustainable development in the transitional selective tourism destination. International Journal of Tourism Research. https://doi.org/10.1002/jtr.2183
Weitzl, W. (2016). Research Methods. Measuring Electronic Word-of-Mouth Effectiveness, 163–207. https://doi.org/10.1007/978-3-658-15889-7_4
Weldearegay, H. G. (2017). The Determinants of Tourism Destination Competitiveness (TDC): PLSPath Model of Structural Equation Modeling. Journal of Tourism & Hospitality, 06(05). https://doi.org/10.4172/2167-0269.1000315
Woosnam, K. M., Draper, J., Jiang, J., Aleshinloye, K. D., & Erul, E. (2018). Applying self-perception theory to explain residents attitudes about tourism development through travel histories. Tourism Management, 64, 357–368. https://doi.org/10.1016/j.tourman.2017.09.015
Xiang, Z. (2018). From digitization to the age of acceleration: On information technology and tourism. Tourism Management Perspectives, 25, 147–150. https://doi.org/10.1016/j.tmp.2017.11.023
Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth and hotel performance: A meta-analysis. Tourism Management, 67, 248–260. https://doi.org/10.1016/j.tourman.2018.01.015
Yankholmes, A. K., Akyeampong, O. A., & Dei, L. A. (2009). Residents perceptions of Transatlantic Slave Trade attractions for heritage tourism in Danish-Osu, Ghana. Journal of Heritage Tourism, 4(4), 315–329. https://doi.org/10.1080/17438730903186441
Yoo, C., Yoon, D., & Park, E. (2018). Tourist motivation: an integral approach to destination choices. Tourism Review. https://doi.org/10.1108/tr-04-2017-0085
Žabkar, V., Brenčič, M. M., & Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism management, 31(4), 537–546.
Zhang, J., & Daugherty, T. (2009). Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication. American Journal of Business, 24(2), 53–64. https://doi.org/10.1108/19355181200900011
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Switzerland AG
About this paper
Cite this paper
Kotoua, S., Ilkan, M., Abdullahi, M. (2018). Destination Marketing and Tourism Entrepreneurship in Ghana. In: Ozatac, N., Gökmenoglu, K. (eds) Emerging Trends in Banking and Finance. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-01784-2_10
Download citation
DOI: https://doi.org/10.1007/978-3-030-01784-2_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-01783-5
Online ISBN: 978-3-030-01784-2
eBook Packages: Economics and FinanceEconomics and Finance (R0)