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Introduction: Shōjo Mediations

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Shōjo Across Media

Part of the book series: East Asian Popular Culture ((EAPC))

Abstract

In order to provide a framework for the whole volume, this introductory chapter promotes a shift of methodological focus from shōjo (girl) as a category of social representation to shōjo mediations, considering not only media for and by actual girls, but also shōjo as character type, code, and taste category. Firstly, shōjo research inside and outside of Japan is recapitulated with due regard to changes in both mediascape and critical orientation. Secondly, it is demonstrated that the word shōjo assumes its specific meaning in relation to other, historically changing Japanese names for “girl” and the employed media. Finally, the volume’s individual chapters are introduced with particular regard to the conception of shōjo they apply, relating to Japanese and gender studies, genre theory, transcultural research on popular media, and performativity respectively.

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Authors and Affiliations

  1. Stockholm University, Stockholm, Sweden

    Jaqueline Berndt

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  1. Jaqueline Berndt
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Correspondence to Jaqueline Berndt .

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Editors and Affiliations

  1. Department of Asian, Middle Eastern and Turkish Studies, Stockholm University, Stockholm, Stockholm County, Sweden

    Jaqueline Berndt

  2. Oita University, Oita, Japan

    Kazumi Nagaike

  3. Chikushi Jogakuen University, Dazaifu, Fukuoka, Japan

    Fusami Ogi

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Berndt, J. (2019). Introduction: Shōjo Mediations. In: Berndt, J., Nagaike, K., Ogi, F. (eds) Shōjo Across Media. East Asian Popular Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-01485-8_1

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