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Generating Social Relationships from Relational Databases for Graph Database Creation and Social Business Intelligence Management

  • Frank S. C. TsengEmail author
  • Annie Y. H. Chou
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 858)

Abstract

Social media services create an extremely exciting global network, together with a burst of knowledge regarding product information, marketing solicitation or public issues discussion. The community is becoming an influential repository for the analysis of counter-terrorism, human resource management, marketing, service design and any other kinds of business activities. However, the collection of social relationships between individuals, among places or even objects is a daunting task. Therefore, we need an effective way to generate pre-existed relationships as a basis for the analysis of social networks. In this paper, we propose a framework for generating relationships from traditional relational databases, which have been tremendously employed to store commercial data, including customers, staffs, and other related stuffs. We explore the processes of generating explicit and implicit relationships from the viewpoint of Entity-Relationship Model, where the former can be derived directly from the E-R schema, and the latter can be generated from the viewpoint of data semantics. The derivation can be conducted by defining rules, expressing pattern matching in query statements, or even applying data mining algorithms. The obtained result can be used as a stem to evolve to connect the social networks of customers, product manufacturers and related staffs. Based on our framework, the constructed graph database can be easily linked to traditional relational technologies, including data warehouses, knowledge management or business intelligence. Our framework provides a progressive evolution from relational database to graph database, with the pre-existed applications to link with social intelligence seamlessly. We believe this framework helps us pave a way for developing people-centric technologies for the needs of social resource integration and social business intelligence in every domain.

Keywords

Entity-relationship model Graph database Social business intelligence Social networking 

Notes

Acknowledgment

This research is supported by the Ministry of Science and Technology, Taiwan, ROC, under Contract No. MOST 107-2410-H-992-016-MY2.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Information ManagementNational Kaohsiung University of Science and Technology (First Campus)KaohsiungTaiwan, ROC
  2. 2.Department of Computer and Information ScienceROC Military AcademyKaohsiungTaiwan, ROC

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