Abstract
This study explores the territory of designing for service and design for social innovation. More specifically, it discusses service as a platform of action that enables social change. The theme of aging exemplifies a social issue that is increasingly emerging in Brazil. This study is based on a literature review of key definitions in design for social innovation related to designing for service and on the concept of active aging, which is considered as a key qualitative guideline in designing for service for older people. The analysis relies on a case study divided in two parts: a design exploration developed under the proposed approach with undergraduate students in 2011 and a description of an actual service, started in 2015, that validates it. Results exemplify how social change is promoted through designing for service. This study was developed in the framework of the DESIS Network (Design for Social Innovation and Sustainability) approach and demonstrates how didactic activities developed in DESIS Labs can generate pioneering service concepts, projects, and visions to nurture processes of social change.
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Cipolla, C., Joly, M.P., Watanabe, B., Zanela, F.B., Tavares, M.F. (2019). Design for Social Innovation as Designing for Service: The Case of Active Aging in Brazil. In: Pfannstiel, M.A., Rasche, C. (eds) Service Design and Service Thinking in Healthcare and Hospital Management. Springer, Cham. https://doi.org/10.1007/978-3-030-00749-2_20
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