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Strategic Design Abilities for Integrated Care Innovation

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Service Design and Service Thinking in Healthcare and Hospital Management

Abstract

When introducing novel solutions in healthcare, such as eHealth services, organizations frequently struggle with their adoption. The failure to address the needs of many users (healthcare workers, patients, and informal caregivers) is commonly part of the problem. Strategic designers bridge the gap between people’s needs, new technologies, and business viability. This is of great value in healthcare innovation where this integrated approach is often missing. This chapter introduces a practical framework of four strategic design abilities to address such challenges: future visioning, modeling value exchange relations, orchestrating service co-creation, and transforming organizational networks. Alongside we describe a strategic design project for a multinational healthcare technology company in The Netherlands where these abilities were applied. This resulted in a product-service system concept that facilitated integrated care innovation in the company.

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Author information

Authors and Affiliations

  1. Remember to Play, Amsterdam, The Netherlands

    Rafael Canales Durón

  2. Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands

    Lianne Simonse & Maaike Kleinsmann

Authors
  1. Rafael Canales Durón
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  2. Lianne Simonse
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  3. Maaike Kleinsmann
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Corresponding author

Correspondence to Rafael Canales Durón .

Editor information

Editors and Affiliations

  1. Department of Healthcare Management, Neu Ulm University of Applied Sciences, Neu-Ulm, Germany

    Mario A. Pfannstiel

  2. Management, Professional Services and Sports Economics, University of Potsdam, Potsdam, Germany

    Christoph Rasche

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Canales Durón, R., Simonse, L., Kleinsmann, M. (2019). Strategic Design Abilities for Integrated Care Innovation. In: Pfannstiel, M.A., Rasche, C. (eds) Service Design and Service Thinking in Healthcare and Hospital Management. Springer, Cham. https://doi.org/10.1007/978-3-030-00749-2_13

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