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Annual Meeting of the European Academy of Management and Business Economics

AEDEM 2017: Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy pp 214–224Cite as

Public’s Behaviour in Front of Sports: Case of Spanish Football

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Part of the book series: Studies in Systems, Decision and Control ((SSDC,volume 180))

Abstract

Football is more than a sport, it’s a business that offers an outstanding return for the participants in this business model. However, in recent years it appears that the economic situation of the sport is not as prominent as before and they have begun to detect declines in audiences, reduction of the number of fans in stadiums, etc. In this way, we will formulate a model that will allow us to identify the aspects that influence the loyalty of consumers in sports area. Thus, carry out an analysis of structural equations that will allow us to test the degree of loyalty in sport will be defined both by the quality of the service, as for the level of consumer satisfaction. Thus, we will proceed to an analysis of structural equations that allow us to test that relevant factors in the behavior of the followers will be the reputation of the soccer teams and the degree of satisfaction of the followers.

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Author information

Authors and Affiliations

  1. European Academy of Management and Business Economics (AEDEM), Universidad Rey Juan Carlos, Madrid, Spain

    Miguel Prado-Román, Alberto Prado-Román, Paola Plaza-Casado & Iria Paz-Gil

Authors
  1. Miguel Prado-Román
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  2. Alberto Prado-Román
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  3. Paola Plaza-Casado
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  4. Iria Paz-Gil
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Corresponding author

Correspondence to Miguel Prado-Román .

Editor information

Editors and Affiliations

  1. Departament d’Empresa, Universitat de Barcelona, Barcelona, Spain

    Jaime Gil-Lafuente

  2. Mediterranea University of Reggio Calabria, Reggio Calabria, Italy

    Domenico Marino

  3. Department of Civil, Energy, Environment and Materials Engineering, Mediterranea University of Reggio Calabria, Reggio Calabria, Italy

    Francesco Carlo Morabito

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Prado-Román, M., Prado-Román, A., Plaza-Casado, P., Paz-Gil, I. (2019). Public’s Behaviour in Front of Sports: Case of Spanish Football. In: Gil-Lafuente, J., Marino, D., Morabito, F. (eds) Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy. AEDEM 2017. Studies in Systems, Decision and Control, vol 180. Springer, Cham. https://doi.org/10.1007/978-3-030-00677-8_18

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