Abstract
The internet has brought revolutionary changes to tourism, especially to the distribution channels of tourism products and services, enabling the final consumer to get what they need directly from suppliers in order to exclude the role of the intermediary. In the corporate travel market, travel agencies called Travel Management Companies (TMCs) are under strong pressure to find ways to reinvent themselves in the face of the imminent threat of disintermediation. In order to know the assertive strategies that the Travel Management Companies (TMC’s) could adopt, in the perspective of their contracting clients, a Multicriteria model was applied in the Verbal Decision Analysis using the ZAPROS III-i method. The method proposes to list, in order of relevance, the strategies that could interfere in the decision analysis of the travel manager when hiring the services of a TMC.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
ABRACORP; Números: Estatística. Net. 2012–2017 Disponível em <shttp://abracorp.org.br/numeros/> Acesso em 14 nov. 2017
Castro, L., Gomes, L.: Escolhas Estratégicas a partir da linguagem natural - a análise verbal de decisões. XXXV SBPO, Natal -RN (2003)
Cooper, C.: Turismo: princípios e práticas. Bookman, Porto Alegre (2001)
Lago, R., Cancellier, L.P.L.: Agências de viagens: desafios de um mercado em reestruturação. Turismo: Visão e Ação 7(3), 507–514 (2005)
Larichev, O., Moshkovich, H.: Verbal Decision Analysis for Unstructured Problems. Kluwer Academic Publishers, Boston (1997)
Lévy, P.: O que é o virtual?. Ed.34, São Paulo (1996)
Moshkovich, H.M., Mechitov, A.I., Olson, D.L.: Verbal decision analysis. In: Figueira, J., Greco, S., Ehrgott, M. (eds.) State of the Art of Multiple Criteria Decision Analysis. International Series in Operations Research and Management Science. Springer, New York (2005)
O’Connor, P.: Distribuição da informação eletrônica em turismo e hotelaria. Bookman, São Paulo (2001)
Otto, G.: Tudo o que você precisa saber sobre as OTA’s (Online Travel Agencies). Disponível em: <http://gabrielaotto.com.br/blog/tudo-o-que-voce-precisa-saber-sobre-as-otas-online-travel-agencies/>. Acesso em 17 set. 2017
PORTAL BRASIL. Governo amplia economia com compra direta de passagens aéreas. Disponível em: <http://www.brasil.gov.br/economia-e-emprego/2016/03/governo-amplia-economia-com-compra-direta-de-passagens-aereas>. Acesso em: 17 set. 2017
Silva, C.F.G., Pinheiro, P.R., Barreira, O.: Multicriteria problem structuring for the prioritization of information technology infrastructure problems. In: Silhavy, R., Silhavy, P., Prokopova, Z. (eds.) Applied Computational Intelligence and Mathematical Methods, vol. 662, 1st edn, pp. 326–337. Springer, Berlin (2017). 151f
Simão Filho, M., Pinheiro, P.R., Albuquerque, A.B.: Analysis of task allocation in distributed software development through a hybrid methodology of verbal decision analysis. J. Softw. Evol. Process Único, e1867 (2017). https://doi.org/10.1002/smr.1867
Ferreira, C., Nery, A., Pinheiro, P.R.: A multi-criteria model in information technology infrastructure problems. Proc. Comput. Sci. 91, 642–651 (2016)
Gomes, U.R.P., Simao Filho, M., Pinheiro, P.R.: Project portfolio prioritization aided by verbal decision analysis. In: Proceedings of the 13th Iberian Conference on Information Systems and Technologies (2018, accept to publication)
Ustinovich, L., Kochin, D.: Verbal decision analysis methods for determining efficiency of investiments in construction. In: Simão Filho, M. (ed.) An approach structured on verbal decision analysis to support the allocation of tasks in projects of distributed software development (2017). 212 f. Tese de Doutorado. Programa de Doutorado em Informática Aplicada, Universidade de Fortaleza (UNIFOR). Fortaleza (2017)
Tamanini, I., Pinheiro, P.R.: Reducing incomparability in multicriteria decision analysis: an extension of the ZAPROS method. Pesquisa Operacional 31(2), 251–270 (2011). https://doi.org/10.1590/S0101-74382011000200004
Vasconcelos, M.F., Pinheiro, P.R., Simao Filho, M.: A multicriteria model applied to the choice of a competitive strategy for the printed newspaper. In: Silhavy, R., Silhavy, P., Prokopova, Z. (eds.) Cybernetics Approaches in Intelligent Systems, vol. 1, 1st edn, pp. 206–215. Springer, Berlin (2017)
Vincke, P.: Multicriteria Decision-Aid. Wiley, Chichester (1992)
Simão Filho, M., Pinheiro, P., Albuquerque, A.: Task assignment to distributed teams aided by a hybrid methodology of verbal decision analysis. IET Softw. 1, 1–23 (2017)
Pinheiro, P.R., Tamanini, I., Pinheiro, M.C.D., Albuquerque, V.H.C.: Evaluation of the Alzheimer’s disease clinical stages under the optics of hybrid approaches in verbal decision analysis. Telemat. Inf. 1, 1 (2017)
Barbosa, P.A.M., Pinheiro, P.R., de Vasconcelos Silveira, F.R., Simão Filho, M.: Applying verbal analysis of decision to prioritize software requirement considering the stability of the requirement. In: Advances in Intelligent Systems and Computing, vol. 575, 1st edn, pp. 416–426. Springer (2017)
Simão Filho, M., Pinheiro, P.R., Albuquerque, A.B.: Task allocation in distributed software development aided by verbal decision analysis. In: Silhavy, R., Senkerik, R., Oplatkova, Z.K., Silhavy, P., Prokopova, Z. (eds.) Advances in Intelligent Systems and Computing, vol. 465, 1st edn, pp. 127–137. Springer, Berlin (2016)
Acknowledgment
The author’s thanks to the National Council for Technological and Scientific Development (CNPq) through grants #305805/2017-7, Edson Queiroz Foundation/University of Fortaleza and FINEP (Funding Agency for Studies and Projects) for all the support provide.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Leite, M.L.S., Pinheiro, P.R., Filho, M.S., Araújo, M.L.S. (2019). Ordering Assertive Strategies for Corporate Travel Agencies: Verbal Decision Analysis Model. In: Silhavy, R., Silhavy, P., Prokopova, Z. (eds) Computational and Statistical Methods in Intelligent Systems. CoMeSySo 2018. Advances in Intelligent Systems and Computing, vol 859. Springer, Cham. https://doi.org/10.1007/978-3-030-00211-4_33
Download citation
DOI: https://doi.org/10.1007/978-3-030-00211-4_33
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-00210-7
Online ISBN: 978-3-030-00211-4
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)