Skip to main content

The Platform Formation Problem

  • Chapter
Mass Customization

Part of the book series: Springer Series in Advanced Manufacturing ((SSAM))

Abstract

Today’s globally competitive world of manufacturing requires participating firms to introduce an increasing number of products with shorter life span, at a lower cost, in an environment where demands are uncertain and with shorter lead times to fulfill those demands. One approach towards meeting these demands is the use of mass customization, specifically the platform based design and production strategy. This chapter presents the platform design problem in which a platform is created with the objective of producing a family of products at a minimum cost. By using the platform every product variant in the family is assembled either directly from its components or from the platform. Three methods for developing such a platform-based strategy are described: design of a single platform, design of multiple platforms, and design of a single platform while considering demand uncertainty.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Allada V, Choudhury A, Pakala PK, Simpson TW, Scott MJ, Valliyappan S (2006) Product platform problem taxonomy: classification and identification of benchmark problems. ASME Design Engineering Technical Conferences – Design Automation Conference, paper No. DETC2006/DAC–99569

    Google Scholar 

  • Allada V, Jiang L (2002) New modules launch planning for evolving modular product families. ASME Design Engineering Technology Conference, paper No. DETC20020DFM-34190

    Google Scholar 

  • Baldwin CY, Clark KB (1997) Managing in an age of modularity. Harvard Business Review 75(5):84–93

    Google Scholar 

  • Ben-Arieh D, Choubey A (2008) Solving the platform selection problem using evolutionary algorithm. International J of Computer Applications in Technology 31(4)215–224

    Article  Google Scholar 

  • Briant O, Naddef D (2004) The optimal diversity management Problem. Operations Research 52(4):515–526

    Article  MATH  MathSciNet  Google Scholar 

  • Caffrey R, Mitchell G, Wahl Z, Zenick R (2002) Product platform concepts applied to small Satellites: a new multipurpose radio concept by AeroAstro Inc. 16th Annual AIAA/USU Conference on Small Satellites

    Google Scholar 

  • Dahmus JB, Gonzalez–Zugasti JP, Otto KN (2001) Modular product architecture. Design Studies 22(5):409–424

    Article  Google Scholar 

  • Duray R, Ward PT, Milligan GW, Berry WL (2000) Approaches to mass customization: configurations and empirical validation. J of Operations Management 18:605–625

    Article  Google Scholar 

  • Farrell R, Simpson TW (2001) Improving commonality in custom products using product families. ASME Design Technical Conferences – Design Automation Conference, paper No. DETC2001/DAC-21125

    Google Scholar 

  • Fujita K, Sakaguchi H, Akagi S (1999) Product variety deployment and its optimization under modular architecture and module communalization. ASME Design Engineering Technical Conferences, paper No. DETC1999/DFM-8923

    Google Scholar 

  • Fujita K, Yoshida H (2001) Product Variety optimization: simultaneous optimization of module combination and module attributes. ASME Design Engineering Technical Conferences, paper No. DETC2001/DAC-21058

    Google Scholar 

  • Gonzalez-Zugasti JP, Otto KN, Baker JD (2000) A method for architecting product platforms. Research in Engineering Des 12(2):61–72

    Article  Google Scholar 

  • Hollins B, Pugh S (1990) Successful Product Design. Butterworth, Boston

    Google Scholar 

  • Jiao J, Tseng M (1999) A methodology of developing product family architecture for mass customization. J of Intelligent Manufacturing 10:3–120

    Article  Google Scholar 

  • Jiao J, Zhang Y (2005) Product portfolio planning with customer-engineering interaction. IIE Transactions 37(9):801–814

    Article  Google Scholar 

  • Jose A, Tollenaere M (2005) Modular and platform methods for product family design: literature analysis. J of Intelligent Manufacturing 16(3):371–390

    Article  Google Scholar 

  • Kota S, Sethuraman K, Miller R (2000) A metric for evaluating design commonality in product families. ASME Journal of Mechanical Design 122(4):403–410.

    Article  Google Scholar 

  • Krishnan V, Gupta S (2001) Appropriateness and impact of platform-based product development. Management Science 47(1):52–68

    Article  Google Scholar 

  • Krishnan V, Ulrich KT (2001) Product Development Decisions: a review of the literature. Management Science 47(1):1–21

    Article  Google Scholar 

  • Lee HL (1996) Effective inventory and service management through product and process redesign. J Operation Research 44(1):151–159

    Article  MATH  Google Scholar 

  • Lee HL, Tang CS (1997) Modeling the Costs and Benefits of Delayed Product Differentiation. Management Science 43(1):40–53

    Article  MATH  Google Scholar 

  • Li H, Azarm S (2002) An approach for product line design selection under uncertainty and competition. ASME J of Mechanical Design 124(3):385–392

    Article  Google Scholar 

  • MacCarthy B, Brabazon PG, Bramham J (2003) Fundamental modes of operation for mass customization. International J Production Economics 85:289–304

    Article  Google Scholar 

  • Maier JRA, Fadel GM (2001) Strategic decisions in the early stages of product family design. ASME Design Engineering Technical Conference, paper No. DETC2001/DFM-21200

    Google Scholar 

  • Martin MV, Ishii K (1997) Design for variety: development of complexity indices and design charts. Advances in Design Automation, paper No. DETC97/DFM-4359

    Google Scholar 

  • Martin MV, Ishii K (2002) Design for variety: developing standardized and modularized product platform architectures. Research in Engineering Des 13(4):213–235

    Google Scholar 

  • McDuffie JP, Sethuraman K, Fisher ML (1996) Product variety and manufacturing performance: evidence from the International Automotive Assembly Plant Study. Management Science 42(3):350–369

    Article  Google Scholar 

  • Meyer MH (1997) Revitalize your product lines through continuous platform renewal. Research Technology Management 40(2):17–28

    Google Scholar 

  • Meyer MH, Lehnerd AP (1997) The Power of Product Platforms: Building Value and Cost Leadership. The Free Press, New York

    Google Scholar 

  • Naughton K, Thornton E, Kerwin K, Dawley H (1997) Can Honda build a world car? Business Week, September 8, 100(7)

    Google Scholar 

  • Nayak RU, Chen W, Simpson TW (2002) A variation-based method for product family design. Engineering Optimization 34(1):65–81

    Article  Google Scholar 

  • Nelson SA, Parkinson MB, Papalambros PY (2001) Multicriteria optimization in product platform design. ASME J of Mechanical Design 123(2):199–204

    Article  Google Scholar 

  • Ortega RA, Kalyan-Seshu U, Bras B (1999) A decision support model for the life-cycle design of a family of oil filters. ASME Design Engineering Technical Conference, paper No. DETC/DAC-8612

    Google Scholar 

  • Park J, Simpson TW (2005) Development of a production cost estimation framework to support product family design. International J of Product Research 43(4):731–772

    Article  Google Scholar 

  • Pine BJ (1993) Mass Customization: the New Frontier in Business Competition. Harvard Business School Press, Boston

    Google Scholar 

  • Rai R, Allada V (2003) Modular product families design: agent-based Pareto-optimization and quality loss function-based post-optimal analysis. International J Production Research 41:(17)4075–4098

    Article  Google Scholar 

  • Robertson D, Ulrich KT (1998) Planning product platforms. Sloan Management Review 39(4):19–31

    Google Scholar 

  • Ross A (1996) Selling uniqueness – mass customization: the new religion for manufacturers? Management Engineering 75:260–263

    Google Scholar 

  • Rothwell R, Gardiner P (1990) Robustness and product design families. In: Oakley M (ed) Design Management: a Handbook of Issues and Methods. Basil Blackwell Inc, Cambridge

    Google Scholar 

  • Sabbagh K (1996) Twenty-First Century Jet: the Making and Marketing of the Boeing 777. Scribner, New York

    Google Scholar 

  • Sanderson S, Uzumeri M (1995) Managing product families: the case of the Sony Walkman. Research Policy 24(5):761–782

    Article  Google Scholar 

  • Shil P, Allada V (2005) Evaluating new product platform development projects: a game theoretic real option approach. Industrial Engineering Research Conference, Atlanta 2005. IIE

    Google Scholar 

  • Simpson TW (2004) Product Platform Design and Customization: status and promise. Artificial Intelligence for Engineering Design Analysis and Manufacturing 18(1):3–20. IEE

    Article  Google Scholar 

  • Simpson TW, Chen W, Allen JK, Mistree F (1999) Use of the robust concept exploration method to facilitate the design of a family of products. In: Roy U, Usher JM, Parsaei HR (eds) Simultaneous Engineering: Methodologies and Applications. Gordon and Breach, Amsterdam

    Google Scholar 

  • Simpson TW, D’Souza B (2002) A variable length genetic algorithm for product platform design. 9th AIAA/ISSMO Symposium on Multidisciplinary Analysis and Optimization, paper No. AIAA, AIAA-2002-5427

    Google Scholar 

  • Simpson TW, D’Souza B (2004) Assessing variable levels of platform commonality within a product family using a multiobjective genetic algorithm. Concurrent Engineering 12(2)119–129

    Article  Google Scholar 

  • Simpson TW, Marion TJ, Weck O, Holtta-Otto K, Kokkolaras M, Shooter SB (2006) Platformbased design and development: current trends and needs in industry. ASME Design Engineering Technical Conferences – Design Automation Conference, paper No. DETC2006/DAC-99229

    Google Scholar 

  • Sudjitanto A, Otto KN (2001) Modularization to support multiple brand platforms. ASME Design Engineering Technical Conferences – Design Theory & Methodology Conference, paper No. DETC2001/DTM-21695

    Google Scholar 

  • Swaminathan JM, Tayur SR (1998) Managing broader product lines through delayed differentiation using vanilla boxes. Management Science 44(12):161–172

    Article  Google Scholar 

  • Ulrich TK, Eppinger SD (2003) Product Design and Development. McGraw–Hill, New York

    Google Scholar 

  • Ulrich TK, Pearson SA (1993) Does product design really determine 80% of manufacturing cost? Working Paper of Sloan School, MIT

    Google Scholar 

  • Wilhelm B (1997) Platform and modular concepts at Volkswagen – their effect on the assembly process. In: Shimokawa K, Jürgens U, Fujimoto T (eds) Transforming Automobile Assembly: experience in Automation and Work Organization. Springer, New York

    Google Scholar 

  • Wilson LO, Norton JA (1989) Optimal entry timing for a product line extension. Marketing Science 8(1):89–112

    Article  Google Scholar 

  • Womak JP, Jones DT, Roos D (1990) The Machine that Changed the World. Rawson Associates, New York

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag London Limited

About this chapter

Cite this chapter

Ben-Arieh, D. (2011). The Platform Formation Problem. In: Fogliatto, F., da Silveira, G. (eds) Mass Customization. Springer Series in Advanced Manufacturing. Springer, London. https://doi.org/10.1007/978-1-84996-489-0_6

Download citation

  • DOI: https://doi.org/10.1007/978-1-84996-489-0_6

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-84996-488-3

  • Online ISBN: 978-1-84996-489-0

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics