Skip to main content

NPD-SCM Alignment in Mass Customization

  • Chapter
Mass Customization

Part of the book series: Springer Series in Advanced Manufacturing ((SSAM))

Abstract

This chapter aims to develop a new product development supply chain management alignment framework for mass customization. A case study conducted in industry motivates this framework. Variety, modularity, and innovativeness are the product features that should be taken into account when studying alignment in a mass customization setting. From the supply chain viewpoint, configuration, collaboration, and coordination complexities are the variables that matter. We formulate ten propositions explaining the relationships between the variables of the framework. It must be noted that innovativeness, a variable that has so far been neglected with respect to the alignment question, plays a critical role in supply chain management decisions.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Abdelkafi N (2008) Variety-Induced Complexity in Mass Customization: Concepts and Management. Erich Schmidt Verlag, Berlin

    Google Scholar 

  • Baldwin CY, Clark KB (1997) Managing in an age of modularity. Harvard Business Review 75(5): 84–93

    Google Scholar 

  • Blackhurst J, Wu T, O’Grady P (2005) PCDM: a decision support modeling methodology for supply chain, product and process design decision. J Operation Management 23(3–4):325–343

    Article  Google Scholar 

  • Blecker T, Abdelkafi N (2006) Complexity and variety in mass customization systems: analysis and recommendations. Management Decision 44(7):908–929

    Article  Google Scholar 

  • Brown S, Bessant J (2003) The Manufacturing strategy-capabilities links in mass customisation and agile manufacturing – an exploratory study. International J Operations and Production Management 23(7):707–730

    Article  Google Scholar 

  • Caridi M, Pero M, Sianesi A (2008) The impact of NPD projects on supply chain complexity: an empirical research. Proc of Exxpand 2008, Bordeaux

    Google Scholar 

  • Childerhouse P, Aitken J, Towill D (2002) Analysis and design of focused supply chain. J Operation Management 20:675–689

    Article  Google Scholar 

  • Collier DA (1981) The measurement and operating benefits of component part commonality. Decision Science 12(1):85–96

    Article  Google Scholar 

  • Da Silveira G, Borenstein, D, Fogliatto F. S (2001) Mass customization: literature review and research directions. International J of Production Economics 72(1):1–13

    Article  Google Scholar 

  • Da Silveira, G. (1998) A framework for the management of product variety. International J Operations and Production Management 18(3):271–285

    Article  Google Scholar 

  • Danneels E, Kleinschmidt E J (2001) Product innovativeness from the firm's perspective: its dimensions and their relation with project selection and performance. J of Product Innovation Management 18(6):357–373

    Article  Google Scholar 

  • Delfmann W, Klaas-Wissing T (2007) Supply Chain Design: Theory, Concepts, and Applications. Kölner Wissenschaftsverlag, Cologne.

    Google Scholar 

  • Doran D, Hill A, Hwang K, Jacobs G et al. (2007) Supply chain modularization: cases from the French automobile industry. International J Productions Economics 106(1):2–11

    Article  Google Scholar 

  • Ellram L, Tate W, Carter C (2007) Product-process-supply chain: an integrative approach to three-dimensional concurrent engineering. International J of Physical Distribution and Logistics Management 37(4):305–330

    Article  Google Scholar 

  • Feitzinger E, Lee HL (1997) Mass customization at Hewlett Packard: the power of postponement. Harvard Business Review 75:116–121

    Google Scholar 

  • Fine C (1998) Clockspeed. Winning Industry control in the age of temporary advantage. Perseus Books, New York

    Google Scholar 

  • Fisher M (1997) What is the right Supply Chain for your product?. Harvard Business Review

    Google Scholar 

  • Fixson SK (2005) Product architecture assessment a tool to link product, process and supply chain decisions. J Operation Management 23(3–4):345–369

    Article  Google Scholar 

  • Fogliatto FS, Da Silveira G, Royer R (2003) Flexibility-driven index for measuring mass customization feasibility on industrialized products. International J Product Research 41(8):1811–1829

    Article  MATH  Google Scholar 

  • Garcia R, Calantone R (2002) A critical look at the technological innovation typology and innovativeness terminology: a literature review. J Product Innovation Management 19 (4):110–132

    Article  Google Scholar 

  • Garud R, Kumaraswamy A (2003) Technological and organizational designs for realizing economies of substitution. In: Garud R, Kumaraswamy A, Langlois A.N. (eds.) Managing in the Modular Age – Architectures, Networks, and Organizations. Blackwell, London

    Google Scholar 

  • Hieber R (2002) Supply Chain Management – A Collaborative Performance Measurement Approach. VDF Verlag, Zürich

    Google Scholar 

  • Hill C, Scudder GD (2002) The use of electronic data interchange for Supply Chain coordination in the food industry. J Operation Management 20(4):375–387

    Article  Google Scholar 

  • Huang S, Uppal M, Shi J (2002) A product driven approach to manufacturing supply chain selection. Supply Chain Management 7(4):189–199

    Article  Google Scholar 

  • Hult G, Swan K (2003) A research agenda for the nexus of product development and supply chain management processes. J Product Innovation Management 20(6):333–336

    Article  Google Scholar 

  • Jacobs M, Vickery SK, Droge C (2007) The effects of product modularity on competitive performance: do integration strategy mediates the relationship? International J Operations and Product Management 27(10):1046–1068

    Article  Google Scholar 

  • Kaipia R, Holmström J (2007) Selecting the right planning approach for a product. Supply Chain Management 12(1):3–13

    Article  Google Scholar 

  • Krishnan V, Ulrich K (2001) Product development decisions: a review of the literature. Management Science 47(1):1–21

    Article  Google Scholar 

  • Lee H, Sasser M (1995) Product universality and design for supply chain. Production Planning and Control 6(3):270–277

    Article  Google Scholar 

  • Meyer MH, Lehnerd AP (1997) The Power of Product Platforms: Building Value and Cost Leadership. The Free Press, New York

    Google Scholar 

  • Novak S, Eppinger S (2001) Sourcing by design: product complexity and the supply chain. Management Science 47(1):189–204

    Article  Google Scholar 

  • Pil F, Holweg M (2004) Linking product variety to order-fulfillment strategies. Interfaces 34(5):394–403

    Article  Google Scholar 

  • Piller FT, Waringer D (1999) Modularisierung in der Automobilindustrie – neue Formen und Prinzipien. Shaker Verlag, Aachen

    Google Scholar 

  • Pine II JB (1993) Mass Customization: the New Frontier in Business Competition. Harvard Business School Press, Cambridge, MA

    Google Scholar 

  • Randall T, Ulrich K (2001) Product variety, supply chain structure and firm performance: analysis of the US Bicycle Industry. Management Science 47 (12):1588–1604

    Article  Google Scholar 

  • Riemer K, Totz C (2001) The many faces of personalization? An integrative economic overview of mass customization and personalization. Proc MCPC 2001, 1st Interdisciplinary World Congress on Mass Customization and Personalization, Hong Kong, October 1–2

    Google Scholar 

  • Ro Y, Liker JK, Fixon S (2007) Modularity as a strategy for supply chain coordination: the case of U.S. IEEE Transations Engineering Management 54(1):172–189

    Article  Google Scholar 

  • Robertson D, Ulrich K (1998) Planning for product platforms. Sloan Management Review 39(4):19–31

    Google Scholar 

  • Sako M, Helper S (1998) Determinants of trust in supplier relations: evidence from the automotive industry in Japan and in the United States? Journal of Economic Behaviour and organisation 34(3):387–417

    Article  Google Scholar 

  • Salvador F, Forza C, Rungtusanatham M (2002) Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions. J Operation Management 20(5):549–575

    Article  Google Scholar 

  • Simchi-Levi D, Kaminsky P, Simchi-Levi E (2002) Designing and Managing the Supply Chain. McGraw–Hill, Boston

    Google Scholar 

  • Sturgeon T (2002), Modular production networks: a new American model of industrial organization. Industrial and Corporate Changes 11(3):451-496

    Article  Google Scholar 

  • Ulrich K (1995) The role of product architecture in the manufacturing firm. Research policy 24(3):419-440

    Article  MathSciNet  Google Scholar 

  • Van Hoek R, Chapman P (2006) From tinkering around the edge to enhancing revenue growth: supply chain-new product development. Supply Chain Management: An International Journal 11(5):385–389

    Article  Google Scholar 

  • Van Hoek R, Chapman P (2007) How to move supply chain beyond cleaning up after new product development. Supply Chain Management: An International Journal 12(4):239–244

    Article  Google Scholar 

  • Vonderembse MA, Uppal M, Huang SH, Dismukes JP (2006) Designing supply chains: towards theory development. International J Production Economics 100(2):223–238

    Article  Google Scholar 

  • Weelwright S, Clark K (1992) Creating Plans to focus product development. Harvard Business Review, Mar–Apr, 70–82

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag London Limited

About this chapter

Cite this chapter

Abdelkafi, N., Pero, M., Blecker, T., Sianesi, A. (2011). NPD-SCM Alignment in Mass Customization. In: Fogliatto, F., da Silveira, G. (eds) Mass Customization. Springer Series in Advanced Manufacturing. Springer, London. https://doi.org/10.1007/978-1-84996-489-0_4

Download citation

  • DOI: https://doi.org/10.1007/978-1-84996-489-0_4

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-84996-488-3

  • Online ISBN: 978-1-84996-489-0

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics