Abstract
Traditional manufacturing practices required a choice between providing low cost products with mass production or custom products with craft manufacturing methods. Mass customization resolved this trade-off by providing both low cost and customization. Today, mass customization is no longer a new phenomenon but a realistic strategic choice for many manufacturers. As mass customization becomes more commonplace in practice, academia needs to update the traditional models to incorporate this new competitive form. This chapter takes a look at the traditional process tradeoff models and develops a new process model to incorporate the practice of mass customization.
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© 2011 Springer-Verlag London Limited
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Duray, R. (2011). Process Typology of Mass Customizers. In: Fogliatto, F., da Silveira, G. (eds) Mass Customization. Springer Series in Advanced Manufacturing. Springer, London. https://doi.org/10.1007/978-1-84996-489-0_2
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DOI: https://doi.org/10.1007/978-1-84996-489-0_2
Publisher Name: Springer, London
Print ISBN: 978-1-84996-488-3
Online ISBN: 978-1-84996-489-0
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