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Minding the Gap Between First and Continued Usage: An Empirical Study of the Implementation of a Corporate e-Learning English-Language Program at a Financial Firm in Taiwan

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Global Perspective for Competitive Enterprise, Economy and Ecology

Part of the book series: Advanced Concurrent Engineering ((ACENG))

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Abstract

While extensive scholarly attention has been paid to various aspects of on-line language programs, the implementation of on-line English-language learning (COEL) programs in business contexts remains an unexplored area in the CALL (computer assisted language learning) literature. Moreover, while many studies have focused on learners’ first usage intentions in TAM (technical acceptance model), few have explored their intentions to continue using them. To address this lacuna, a framework of COEL in order to explore learners’ perceptions of COEL had been developed first. An examination of the proposed two models revealed gaps between learners’ intention of first usage and re-usage of the COEL. Further analyses revealed a significant difference between groups of high intention learners to re-use the COEL and low intention learners to re-use the COEL. A second investigation determined eight factors that contributed to the differences between these two diverse groups of learners. This study’s findings shed light on the relationship between TAM model and the perceived enjoyment, learners’ attitudes, intentions and overall reactions to COEL programs. Limitations and suggestions for future studies are discussed as well.

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Author information

Authors and Affiliations

  1. Graduate School of Managenent, National Taiwan University of Science and Technology, Taipei, Taiwan, Province of China

    Tainyi (Ted) Luor

  2. Department of Information Managenent, National Taiwan University of Science and Technology, Taipei, Taiwan, Province of China

    Hsi-Peng Lu & Ling-Ling Wu

  3. Department of Department of Applied Foreign Languages, National Taiwan University of Science and Technology, Taipei, Taiwan, Province of China

    Robert E. Johanson

Authors
  1. Tainyi (Ted) Luor
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  2. Hsi-Peng Lu
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  3. Robert E. Johanson
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  4. Ling-Ling Wu
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Corresponding author

Correspondence to Tainyi (Ted) Luor .

Editor information

Editors and Affiliations

  1. Department of Industrial Management, National Taiwan University of Science and Technology (NTUST), 43 Keelung Road, Section 4, 106, Taipei, Taiwan, Province of China

    Shuo-Yan Chou

  2. Department of Industrial Engineering and Management, National Taipei University of Technology, No.1, Section 3, Chung-Hsiao E. Road, 106, Taipei, Taiwan, Province of China

    Amy Trappey

  3. Inst. Machine Design Fundamentals, Warsaw University of Technology, Narbutta 84, 02-524, Warszawa, Poland

    Jerzy Pokojski

  4. Department of Mechanical Engineering, National Taiwan University, 1 Roosevelt Road, Section 4, 106, Taipei, Taiwan, Province of China

    Shana Smith

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© 2009 Springer London

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Luor, T., Lu, HP., Johanson, R., Wu, LL. (2009). Minding the Gap Between First and Continued Usage: An Empirical Study of the Implementation of a Corporate e-Learning English-Language Program at a Financial Firm in Taiwan. In: Chou, SY., Trappey, A., Pokojski, J., Smith, S. (eds) Global Perspective for Competitive Enterprise, Economy and Ecology. Advanced Concurrent Engineering. Springer, London. https://doi.org/10.1007/978-1-84882-762-2_82

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  • DOI: https://doi.org/10.1007/978-1-84882-762-2_82

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-84882-761-5

  • Online ISBN: 978-1-84882-762-2

  • eBook Packages: EngineeringEngineering (R0)

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