Abstract
Product development within the pharmaceutical and medical device industries is shaped by market and regulatory forces. Patients and payers are only willing to pay for products that represent true innovation and value. As good branded products lose exclusivity, the bar with respect to product performance is raised for new products. The healthcare industry has successfully demonstrated value for new products by identifying populations with significant unmet need through companion diagnostics or orphan diseases. The regulatory hurdle for product approval has steadily increased with the key metric being the product benefit compared to its risk. Clinical trial size and complexity has increased markedly in order to meet the regulatory hurdles for risk assessment. Imaging can document the pathophysiology of many disorders. Through various methods, imaging can be employed as a biomarker in early development, as a tool for identifying a population for a specific product, or as an endpoint in registration trials. This chapter reviews the changing landscape of product development and the role for effective implementation of imaging technology within clinical development.
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Krasnow, J. (2014). Pharmaceutical Industry Perspective Regarding Imaging Techniques. In: Miller, C., Krasnow, J., Schwartz, L. (eds) Medical Imaging in Clinical Trials. Springer, London. https://doi.org/10.1007/978-1-84882-710-3_16
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DOI: https://doi.org/10.1007/978-1-84882-710-3_16
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