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Notes
- 1.
In this book, sources from the Web have been cited where no ‘scientific’ source was available as designers usually do not reflect on their practice using conference articles. Weblogs and press releases were used instead.
- 2.
Minimal marketing must market the minimal; instead, it has been misunderstood as investing minimal effort in marketing, assuming that “demand will grow … simply because they are offering it” (Kotler, 1975, 8), placing “confidence in the assumption that quality speaks for itself” (Bittel, and Bittel, 1978, 709), and, e.g. by cut-price airlines, as “focusing simply on the bare product, the price and easy booking” (Stone, and Foss, 2001, 355).
References
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Kotler, P. (1975). Marketing for Nonprofit Organizations. (Subsequent editions in 1982, 1986, 1991, 1996, 2003, and 2006. Alan Andreasen joined as co-author in 1986.) Englewood Cliffs, NJ: Prentice Hall.
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Obendorf, H. (2009). Unconnected Ends. In: Minimalism. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-84882-371-6_10
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DOI: https://doi.org/10.1007/978-1-84882-371-6_10
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