Abstract
Energy cost reduction and consequently contribution for global environment is often said to constitute main advantage of Home Energy Management System (HEMS). However, this strategy would be able to attract merely LOHAS (Lifestyle of Health and Sustainability) market. We investigate cunsumer attitudes toward HEMS based on Focused Group Interview (FGI) method targeted for planning or actually having ones own house. Our results suggest that target marketing for those who intend to have own house is quite effective, though rennovation market seems to be less attractive for HEMS. Our analysis also implies that ideal marketer for the target may be existing home security service provider and alike because HEMS by itself does not induce cusomers to make additional expenditure and should be marketed as one of supplemental function for other home related services at this time.
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© 2007 Springer-Verlag London Limited
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Matsuura, Y., Fukuyo, K. (2007). In Search of Customer Needs for Home Energy Management System in Japan. In: Takata, S., Umeda, Y. (eds) Advances in Life Cycle Engineering for Sustainable Manufacturing Businesses. Springer, London. https://doi.org/10.1007/978-1-84628-935-4_68
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DOI: https://doi.org/10.1007/978-1-84628-935-4_68
Publisher Name: Springer, London
Print ISBN: 978-1-84628-934-7
Online ISBN: 978-1-84628-935-4
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