Abstract
The role of users has evolved to become one that includes innovation and participation in the creation of novel products and their use (Von Hippel 1986). In prehistoric times, humans had the desire to create and share their artistic activities and experiences. A case in point is Lascaux1, which exemplifies the human endeavor regarding the creation of art. In the media environment, users no longer passively consume media contents; instead, they actively demand their preferred contents and try to create their own contents themselves.
In 1940 in ancient caves in the south of France near Lascaux, some boys discovered 17,000-year-old paintings and artifacts made by our early ancestors.
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Kim, S., Na, EK., Ryu, MH. (2007). Factors Affecting User Participation in Video UCC (User-Created Contents) Services. In: Steinfield, C., Pentland, B.T., Ackerman, M., Contractor, N. (eds) Communities and Technologies 2007. Springer, London. https://doi.org/10.1007/978-1-84628-905-7_11
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