Abstract
Urologists often feel uncomfortable with the concept of marketing their practices. After all, doesn’t that place them in the crass world of slick newspaper ads and snappy radio and TV commercials? In a word—no!
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Selected Reading
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© 2001 Springer Science+Business Media New York
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Baum, N. (2001). Marketing Your Urologic Practice Ethically, Effectively, and Economically. In: Kursh, E.D., Ulchaker, J.C. (eds) Office Urology. Current Clinical Urology. Humana Press, Totowa, NJ. https://doi.org/10.1007/978-1-59259-010-0_2
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DOI: https://doi.org/10.1007/978-1-59259-010-0_2
Publisher Name: Humana Press, Totowa, NJ
Print ISBN: 978-1-61737-188-2
Online ISBN: 978-1-59259-010-0
eBook Packages: Springer Book Archive