Wants Chain Analysis

Analysis and Design Methods of Social Systems Taking into Consideration the Diversity of People’s Needs
  • Takashi MaenoEmail author
  • Seiko Shirasaka
  • Toshiyuki Yasui
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


This study has developed Wants Chain Analysis, a method of analysis and social system design that takes into consideration people’s many needs. First, it is shown that people’s needs can be classified in a 2 × 2 matrix. They can be seen to consist of egocentric and altruistic needs and self-power and another person’s power by introducing the ideas of the action’s subject and the object. The needs in the 2 × 2 matrix use Maslow’s seven classifications. Then it is shown that stakeholders’ need satisfaction can be inferred from the rules of the WCA wants chain. The WCA’s uses include serving as an analytical tool for self-governing bodies, corporations, NPOs, and both successful and failed business; it is also useful as a social investigative tool.


Service science Wants and needs WCA (Wants chain analysis) CVCA (Customer value chain analysis) 


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Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  • Takashi Maeno
    • 1
    Email author
  • Seiko Shirasaka
    • 1
  • Toshiyuki Yasui
    • 1
  1. 1.Keio UniversityTokyoJapan

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