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Service Innovation in Japan and the Service-Dominant Logic

  • Teruyasu MurakamiEmail author
Chapter
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)

Abstract

The Japanese approach to the service innovation started by identifying three hundred best practices for service innovation and introduced them to the industrial circle. This chapter first develops a conceptual framework to interpret various best practices with versatile service processes in unified form, by introducing the notion of value co-creation, to the framework of service blueprinting developed by Shostack and further extended by Kingman-Brundage.

Second, by analyzing several representative cases of those best practices utilizing the developed framework, it was elucidated that the service-dominant logic is crucially important for promoting the service science research; but in addition, the development of creative service management logics and the creation of innovation drivers, both of which are likely to be contributed by the service science and service engineering, are equally necessary.

Keywords

Service Process Service Innovation Innovation Outcome Service Science Service Science Research 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Kingman-Brundage GL (1989) The ABC’s of service system blueprinting. In: Bitner MJ, Crosby IA (eds) Designing a winning service strategy. American Marketing Association, ChicagoGoogle Scholar
  2. Maglio PP, Spohrer J (2007) Fundamentals of service science. J Acad Mark Sci 36(1):18–20CrossRefGoogle Scholar
  3. Shostack GL (1982) How to design a service. Eur J Mark 16(l):49–63CrossRefGoogle Scholar
  4. Vargo SL, Lusch RF (2004) Evolving to a new dominant logic for marketing. J Mark 68:1–17CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  1. 1.Research Institute for Industrial StrategyTokyoJapan

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