Sustainability and Scalability in Japanese Creative Services

  • Yoshinori HaraEmail author
  • Yoshikazu Maegawa
  • Yutaka Yamauchi
Part of the Service Science: Research and Innovations in the Service Economy book series (SSRI)


In this chapter, we will define Japanese creative services and discuss how they have been sustained successfully. There are many “Shinise” (shops of long-standing) service companies in Japan that are quite unique compared to companies located in any other geographical region. They typically have anecdotal values based on nature and the four seasons, various types of culture, history, and/or their lifestyles. They also have the mindset of “Omotenashi,” Japanese hospitality, and a framework to evaluate and inherit their service competence. We will examine these capabilities with some concrete examples.

We will then explain the mechanisms of the sustainability and scalability of Japanese Creative Services. A statistical analysis comparing the Shinise companies in the Osaka region with those in the Kyoto region will be reported. The term “Isshi-Soden” which is defined as an exclusive inheritance mechanism designed towards a designated successor (and the separation of the authority from technology inheritance) can play an important role for the organizations to provide innovative creative services. In order to enhance the values of the Japanese creative services, a systematic analysis from the viewpoint of service science and innovation will be essentially important. We believe that this kind of approach will contribute to creating new values within the field of service science and for the value-added global services.


Creative service Sustainability Scalability Value co-creation Shinise Cultural service Iemoto Omotenashi Hospitality 


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Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  • Yoshinori Hara
    • 1
    Email author
  • Yoshikazu Maegawa
    • 1
  • Yutaka Yamauchi
    • 1
  1. 1.Graduate School of ManagementKyoto UniversityKyotoJapan

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