Abstract
This chapter reviews consumer acceptance of high-pressure processed products from an American consumer perspective. Acceptance of products processed by novel processing technologies depends on the consumer’s perception of benefits and risks. These include the impact of the technology on taste, the convenience, the nutritional value, the perceived safety of the process or technology, the magnitude of the risk the technology reduces, and the effect of the technology on the environment.
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Bruhn, C.M. (2016). Consumer Acceptance of High-Pressure Processed Products: American Perspective. In: Balasubramaniam, V., Barbosa-Cánovas, G., Lelieveld, H. (eds) High Pressure Processing of Food. Food Engineering Series. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-3234-4_31
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DOI: https://doi.org/10.1007/978-1-4939-3234-4_31
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