Can We Count on You at a Distance? The Impact of Culture on Formation of Swift Trust Within Global Virtual Teams

  • Norhayati ZakariaEmail author
  • Shafiz Affendi Mohd Yusof


The goal of this chapter is to explore the research question, “How do cultural values impact the formation of swift trust within global virtual teams?” We first introduce the phenomena of global virtual teams and swift trust, and establish a clear understanding of several underlying concepts and definitions such as global virtual teams, swift trust, and in-group and out-group. Next, we look at the concept of in-group vs. out-group based on relevant cultural dimensions from cross-cultural theorists such as Hall (1976), Hofstede (1980), and Trompenaars (1994). Using these theoretical lenses, we examine the impact of cultural values on swift trust formation when people engage in virtual collaboration. We then present several propositions to support the argument that culture does impact the ability to form swift trust within global virtual teams. Finally, we offer some implications and directions for future research.


Culture Computer-mediated communication technology Global virtual teams In-group Out-group Trust 


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Copyright information

© Springer Science+Business Media New York 2015

Authors and Affiliations

  • Norhayati Zakaria
    • 1
    Email author
  • Shafiz Affendi Mohd Yusof
    • 2
  1. 1.College of Law, Government & International Studies, School of International Studies (SOIS)Universiti Utara MalaysiaSintokMalaysia
  2. 2.College of Arts and Sciences, School of Computing (SOC)Universiti Utara MalaysiaSintokMalaysia

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