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Fashion Branding and Consumer Behaviors pp 7–27Cite as

Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda

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Part of the book series: International Series on Consumer Science ((ISCS))

Abstract

I examine in this review paper the literature on luxury fashion branding. I classify the literature into three research types, namely qualitative empirical research, quantitative empirical research, and analytical modeling research. Research scope and core findings on each reviewed literature are presented. Insights on research trends are derived. A few future research areas for scientific studies are identified and formulated as a research agenda. I believe that the research findings can help both practitioners and academicians to better understand the current state of knowledge in terms of academic research on luxury fashion branding. The proposed research agenda, which include topics such as consumer welfare, can help stimulate new applied and basic scientific research on the topic.

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Notation for the types of research that are reviewed: [Editorial], [QLE = Qualitative Empirical], [QTE = Quantitative Empirical], [AM = Analytical Modeling]

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Authors and Affiliations

  1. Business Division, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

    Tsan-Ming Choi PhD

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  1. Tsan-Ming Choi PhD
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Correspondence to Tsan-Ming Choi PhD .

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Editors and Affiliations

  1. Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong SAR

    Tsan-Ming Choi

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Choi, TM. (2014). Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda. In: Choi, TM. (eds) Fashion Branding and Consumer Behaviors. International Series on Consumer Science. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-0277-4_2

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