Abstract
Exporting today is a highly skilled and professional operation. To be successful in this field requires an adequate and cost effective organization designed to enlarge the company product market share overseas. Above all, the exporting results must be profitable and, accordingly, it is most desirable that the export personnel are of a high calibre, with language proficiency, adequately qualified and rewarded, to attain this objective.
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© 1994 Alan E. Branch
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Branch, A.E. (1994). The export and shipping office. In: Export Practice and Management. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-7258-3_2
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DOI: https://doi.org/10.1007/978-1-4899-7258-3_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-412-41530-2
Online ISBN: 978-1-4899-7258-3
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