Where has all our creativity gone?

Abstract

Creativity is apparent in many fields of human endeavour, though common usage of the word often erroneously limits it to the fields of art and invention. However, if we consider only these two very ‘visible’ environments, our conception of creativity will tend to look at the products of someone else’s creative process merely in terms of their ‘value’ to us as marketable or functional commodities, when attempting to assess the degree of creativity employed.