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Marketing and Selling Scientific Expertise

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Abstract

Success in the business of consulting depends to a great extent on two interrelated sets of activities: (1) marketing (promoting) consulting services and (2) selling those services. To many consultants these are two integrated components of a single package that can result in success or failure of a venture, but for purposes of discussion here we can treat them separately.

Keywords

Scientific Consultant Marketing Effort Consult Service Prospective Client Scientific Consult 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Carl J. Sindermann and Thomas K. Sawyer 1997

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