Marketing and Selling Scientific Expertise
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Success in the business of consulting depends to a great extent on two interrelated sets of activities: (1) marketing (promoting) consulting services and (2) selling those services. To many consultants these are two integrated components of a single package that can result in success or failure of a venture, but for purposes of discussion here we can treat them separately.
KeywordsScientific Consultant Marketing Effort Consult Service Prospective Client Scientific Consult
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