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Health Care

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Direct Mail Fund Raising

Part of the book series: Nonprofit Management and Finance ((NOMA))

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Abstract

An increasing number of health care organizations today are finding that they must raise more and more funds through development efforts as their federal funding base continues to erode. Like social service organizations, their appeals are often written “to the heart” and targeted not only to those individuals who are making use of their services, but also to those who feel that it is important that these services be provided.

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Author information

Author notes

  1. Donna B. Tower (Formerly Assistant Director for Institutional Development, Director of Development)

    Present address: Public Relations, and Alumni Affairs, Saint Paul’s School for Girls, Brooklandville, Maryland, USA

  2. Vito Bruno (CFRE, Formerly Director of Development, President)

    Present address: Creative Development Associates, Los Angeles, California, USA

  3. Ted Meyers (Formerly Director of Development, Executive Vice President)

    Present address: St. Mary’s Foundation, San Francisco, California, USA

Authors and Affiliations

  1. Iowa Methodist Health Foundation, Des Moines, Iowa, USA

    Ivy M. Ward (Vice President)

  2. Catherine McAuley Health Center, St. Joseph Mercy Hospital, Ann Arbor, Michigan, USA

    M. Annette Ketner (Advancement Officer/Annual Giving)

  3. RP Foundation Fighting Blindness (National Headquarters), Baltimore, Maryland, USA

    Donna B. Tower (Formerly Assistant Director for Institutional Development, Director of Development)

  4. Leukemia Society of America, Inc, Greater Los Angeles Chapter, Santa Monica, California, USA

    Mary L. Hicks (CFRE, Executive Director)

  5. Calvary Rehabilitation Center, Phoenix, Arizona, USA

    Len Van Noord (Executive Director)

  6. Hospice of Pasadena, Inc., Pasadena, California, USA

    Andrea N. Beal (Executive Director)

  7. MSW, Hospice of Jackson, Jackson, Michigan, USA

    Janice Hendricks (Formerly Executive Director)

  8. Public Relations and Development, and Assistant Administrator, Public Relations and Development, Children’s Seashore House, Atlantic City, New Jersey, USA

    Madeline J. Harvey (Director)

  9. National Foundation for Ileitis and Colitis, Inc., New York, New York, USA

    George J. Theobald Jr. (CFRE, Executive Director)

  10. Goldie B. Floberg Center for Children, Rockton, Illinois, USA

    Dan J. Pennell (Executive Director)

  11. American Cancer Society, Los Angeles, California, USA

    Vito Bruno (CFRE, Formerly Director of Development, President)

  12. Mail Communication, Inc., Everett, Massachusetts, USA

    Les Gordon (Vice President)

  13. St. Vincent Medical Center, Los Angeles, California, USA

    Ted Meyers (Formerly Director of Development, Executive Vice President)

  14. Development, Marketing, and Public Relations, De Paul Rehabilitation Hospital, Milwaukee, Wisconsin, USA

    Thomas M. Morrissey (Vice President)

  15. De Paul Hospital Foundation, Milwaukee, Wisconsin, USA

    Betsy Johnson (Fund Development Assistant)

Authors
  1. Ivy M. Ward
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  2. M. Annette Ketner
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  3. Donna B. Tower
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  4. Mary L. Hicks
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  5. Len Van Noord
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  6. Andrea N. Beal
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  7. Janice Hendricks
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  8. Madeline J. Harvey
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  9. George J. Theobald Jr.
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  10. Dan J. Pennell
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  11. Vito Bruno
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  12. Les Gordon
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  13. Ted Meyers
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  14. Thomas M. Morrissey
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  15. Betsy Johnson
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© 1988 Springer Science+Business Media New York

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Cite this chapter

Ward, I.M. et al. (1988). Health Care. In: Direct Mail Fund Raising. Nonprofit Management and Finance. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-3799-5_5

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  • DOI: https://doi.org/10.1007/978-1-4899-3799-5_5

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-0-306-42535-6

  • Online ISBN: 978-1-4899-3799-5

  • eBook Packages: Springer Book Archive

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