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The New Consumers

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100 Predictions for the Baby Boom

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Abstract

More than 80% of baby boomers think about money often, and 60% often worry about money. Perhaps this is because baby boomers say that they would need $1.3 million dollars in their bank accounts before they felt rich, according to a survey by Money magazine. But nearly one-third of baby boomers saved no money in the past year.1

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Notes

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Authors
  1. Cheryl Russell
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© 1987 Cheryl Russell

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Russell, C. (1987). The New Consumers. In: 100 Predictions for the Baby Boom. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-3468-0_5

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  • DOI: https://doi.org/10.1007/978-1-4899-3468-0_5

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-0-306-42527-1

  • Online ISBN: 978-1-4899-3468-0

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