Abstract
The workplace provides an interesting challenge to health educators — a challenge which has been accepted rather more readily in North America than in Europe. Knobel [1] has estimated that it is possible to reach 85% of the US population via the worksite and, for this reason alone, delivering health education to the workforce is of great strategic importance within the grand overall design of health promotion. Apart from this intrinsic merit, workplace health promotion has been included in the book because it exemplifies rather well two main propositions. First it illustrates conflicting philosophies rooted in the often different needs of key participants — workers and bosses. For management, success will normally be judged by hard economic indicators while for many radical health promoters, wellbeing may actually be incompatible with the profit motive! The workers’ perceived needs are likely to be located somewhere between these two extremes.
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© 1990 Tones, Tilford and Robinson
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Tones, K., Tilford, S., Robinson, Y.K. (1990). Health Promotion in the Workplace. In: Health Education. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-3230-3_7
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DOI: https://doi.org/10.1007/978-1-4899-3230-3_7
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