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Technology Needs

The Art and Craft of Identifying, Articulating, and Communicating

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From Lab to Market

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Abstract

”Technology transfer” is one of those unfortunate terms that seem dense with meaning, but which on closer inspection are sources of definitional confusion. Let us define it as a set of activities engaged in by groups of people (researchers, product developers, marketers), who usually happen to work in different organizations, but who are more or less dedicated to accelerating the pace at which knowledge-embedded artifacts find themselves in the hands of another class of people, called “end-users.” Looked at this way, technology transfer is really a special case of what might be called “R&D management,” “engineering management” or “product realization” if it occurred under the organizational and legal roof of a single company. Since it often doesn’t occur under one organizational roof, we have evolved a set of concepts, practices, and issues that are presumably specific to the special case of technology transfer as practiced across different organizations with presumably noncoincident missions and goals. (In fact, we can learn from the larger body of literature and practice dealing with product development, as will be seen.)

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Author information

Authors and Affiliations

  1. Southern Technology Council, Research Triangle Park, NC, 27709, USA

    Louis G. Tornatzky

  2. Industrial Technology Institute, Ann Arbor, MI, 48106, USA

    Beverly Ostrowiecki

Authors
  1. Louis G. Tornatzky
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  2. Beverly Ostrowiecki
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Editor information

Editors and Affiliations

  1. Anderson School of Management, University of New Mexico, Albuquerque, New Mexico, USA

    Suleiman K. Kassicieh  & H. Raymond Radosevich  & 

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© 1994 Springer Science+Business Media New York

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Tornatzky, L.G., Ostrowiecki, B. (1994). Technology Needs. In: Kassicieh, S.K., Radosevich, H.R. (eds) From Lab to Market. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-1143-8_9

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  • DOI: https://doi.org/10.1007/978-1-4899-1143-8_9

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4899-1145-2

  • Online ISBN: 978-1-4899-1143-8

  • eBook Packages: Springer Book Archive

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